When you walk into your studio, in 3 years time, what do you see?
I want you to think about the building.
What does the door look like?
What’s on the walls?
How big is the lobby?
Where’s your office?
How many studios?
What’s on the walls in the studios?
What flooring do you have?
What do the mirrors look like?
What are the speakers you’ve got attached to the walls?
What setup have you got for your teachers?
When you walk in have you got a teachers lounge?
Have you got a study lounge for your students where they can study?
Have you got a cafe built inside of your studio?
Creating your 3 Year Vision is an exciting process, and to reach those goals you need to visualize every aspect of your dream dance studio.
Discover our 3 Year Vision process, including implementing our proprietary “CareFactor” method in this exclusive recording from Dance Studio Domination!!
Now, for many Studio Owners when we talk about your 2020 Goals, most of the time your focus is on one area – enrolling more students into your dance studio, which is a great example of why your 3 Year Vision is so important.
Without your planning systems in place, this may seem like the most overwhelming and unpredictable parts of running your business – but did you know that with the right plan in place, there are just three core pieces to the puzzle that you need in order to nail in your studio growth strategy?
That’s right…just three core aspects!
This one seems obvious, but it’s also extremely vital to your studio’s growth and success…so don’t take this lightly! This is how you are going to get potential students and their parents to discover your studio AND how you will build your studio’s overall brand awareness (which we will dive into a little bit later, don’t worry!).
The ‘attract’ component is also the piece of the puzzle that is going to get your potential dancers to take action and join you at your studio instead of the studio down the road.
This is actually the easiest part – getting them sign on the dotted line and saying, “Yes, I want to come to your studio and enroll my child in your program!” If you have delivered a great attraction and engagement experience, then the enrollment will ultimately take care of itself.
Student Retention ultimately hinges on your customer service and the processes and systems that you have in place to take your potential customer from their first point of contact all the way through to being a lifetime student who refers their family and friends.
These three core elements are the first things that we need to look at for you to grow your studio – not only to the size and revenue you want, but also to scale it to a place where you don’t need to spend every moment working in your business.
With the right strategies and processes in place (check out our free 2020 Studio Growth Planner to plan for success) you will ultimately find that you will spend less and less time working on the things that cause you stress and more time enjoying your life outside the studio walls.