exclusive Bonus: Facebook Ads Checklist
Are your Facebook ads falling flat?
Review our 5-point checklist below to overcome the top mistakes studio owners make that are reducing your ad leads!
FACEBOOK ADS CHECKLIST
- Free of Stock Images
Use real images or video from your studio! Make sure it's very clear that the kids are dancing, not posed in a recital costume for example (as the image could be mistaken for theater or something else) - Reduce-the-text check
Less is more! We recommend to keep your ad copy limited to the area you serve, what your offer is / whom it is for. Example: Westboro parents, come try our preschool Mommy & Me class for FREE! - Super Simple Call-to-Action
We recommend a low-obligation offer. For example: Claim your free class pass - Omit Class Details
You do not need to share all the details in your ad. Get them hooked first, then share the logistics later! - No Canva-Style Graphics
Your Facebook audience wants authentic, not cookie-cutter! - Bonus Technical Tip:
Make sure the expanded interests box is unchecked when you build your audience!
The only audience you need is your studio location + the distance your students travel.
HAVE QUESTIONS?
Jump into the New Year New Students Sprint Facebook group to ask questions and share ideas with other studio owners!
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