Are You Ready To Discover The Biggest
Dance Studio Growth Secrets
That Made These Studio Owners The Go To Studio?
The World’s Most Successful Dance Studio Owners Are Revealing The Strategies That Have Produced Over $10M In Growth...
And The Ones That Flopped!
Written By Award Winning Entrepreneur and Dance Studio Business Growth Mentor Clint Salter Who Has Been Featured In:
Get Exclusive Access To These Bonuses
When You Buy Today
We’ve put together a treasure trove of studio growth bonuses for you - exactly one extra bonus with each chapter! When you purchase Dance Studio Secrets, you’ll get access to these amazing bonuses:
Chapter 1
Bonus interview with tips for growing your student numbers without putting a strain on your staff or systems.
Chapter 2
Bonus interview with tips for exceeding $1 Million in revenue.
Chapter 3
Social Media Checklist - learn exactly how to make your social media posts and campaigns attract your perfect students.
Chapter 4
Outsourcing checklist for cutting back your teaching and admin hours
Chapter 5
Bonus interview revealing the winning strategy of how one studio owner smashed her goal of 300 students while launching her acclaimed pre-professional program
Chapter 6
Studio Growth Training Class - A masterclass on implementing the most effective markeitng strategies that will produce growth within just a few weeks.
Chapter 7
Studio Systems Roadmap - my secret sauce for gaining hours back in your day by implementing these simple systems.
Chapter 8
Proven 11-Step Enrollment Process - make enrollment nearly effortless by following these simple steps.
Chapter 9
Flawless New Student Onboarding Checklist - how to create the perfect onboarding experience for your new students.
Chapter 10
Bonus interview with the secrets to planning for growth in your dance studio
Chapter 11
Dance Studio Finance Checklist - learn the most important numbers that you need to track, and where to focus your efforts to make your studio more profitable.
Chapter 12
Bonus Interview with tips on how to increase your own wage in your studio
Chapter 13
Winning Enrollment Process Checklist - my checklist for increasing your conversions of new students to enrolled students.
Chapter 14
Bonus interview on how to achieve more life balance as a studio owner
Chapter 15
Bonus Interview on creating the perfect studio staff playbook
Chapter 16
Studio Growth Training Class - A masterclass on implementing the most effective markeitng strategies that will produce growth within just a few weeks.
Chapter 17
Studio Owners Reading List - My “must reads” for every studio owner who wants to reach the next level.
Chapter 18
High Productivity Planner - an essential tool I share with all of my students that puts your productivity into overdrive!
Chapter 19
Bonus interview with the top student attraction tips
Chapter 20
'65 Ways To Build A Thriving Studio' checklist - your quick reference guide to everything I cover in the book!
Learn From Today’s Most Successful Dance Studio Owners!
As a dance studio owner, you are well acquainted with ALL of the challenges that come with running a studio. And no matter how supportive and how much your friends or family try to empathize, no one quite understands your struggle like a fellow studio owner who experiences the EXACT same obstacles.
And sometimes those challenges can feel overwhelming, causing you to wonder, “how can I get to the next step? How can I scale my studio to the point where I’m making a great income and not having to spend all of my time in the studio?”
Your struggle with these questions is what motivated me to write this book!
Over the years of working with thousands of studio owners, I’ve found that one of the most effective assets for studio owners ready to grow their studio and get their life back, is learning from the studio owners who have done it, and are STILL doing it!
Building A Successful Studio Isn’t Easy And Doesn’t Happen By Accident!
One big pattern you will see throughout the journeys shared by our studio owners is that they all had guidance from mentors along the way who have experienced success. No one has gone it alone.
Well, many have gone it alone – but they are not in this book. Unfortunately, in our industry, many studio owners end up closing their business due to burnout. But by hearing stories of success, strategies that both worked and flopped, and results, I’m confident that you will reach at least the next level in your studio.
So I sat down with twenty of our most successful studio owners and asked them to reveal their most transformative growth secrets that really took their studios to the next level.
In this book, our most successful studio owners reveal:
And so much more!
Who Is Dance Studio Secrets For?
The best part of Dance Studio Secrets is that you’re hearing from studio owners that have been through every stage of studio growth. No matter where you are, Dance Studio Secrets can help you reach the next level.
HOBBY DANCE STUDIO OWNERS
You are the studio owner who may not be in, all the way, full time yet. You may have another job on the side and you probably don’t have a staff in place - you’re wearing all the hats of the business! In Dance Studio Secrets several of our studio owners were just like you, starting as a hobby studio and growing into the go-to studio in their area! You’ll learn the most transformational strategies they implemented to scale passed being a hobby dance studio.
DISCOVERED STUDIO OWNERS
You have between about 200-400 students and operate from a community space or your own venue. This is where most dance studios stay, in the discovered space as it makes up about 40% of the dance studio industry. At this stage studio owners are dealing with more challenges including teacher recruitment and retention and trying to keep all the students and parents happy. This is also the phase when studios either sink or swim. In Dance Studio Secrets you’ll learn how these studio owners broke through this phase, building a solid business model and robust marketing and engagement strategy to break through to the next phase
DISCOVERED STUDIO OWNERS
You have between about 200-400 students and operate from a community space or your own venue. This is where most dance studios stay, in the discovered space as it makes up about 40% of the dance studio industry. At this stage studio owners are dealing with more challenges including teacher recruitment and retention and trying to keep all the students and parents happy. This is also the phase when studios either sink or swim. In Dance Studio Secrets you’ll learn how these studio owners broke through this phase, building a solid business model and robust marketing and engagement strategy to break through to the next phase
LOCALLY FAMOUS DANCE STUDIO OWNERS
You’re studio is humming - you’ve built a great reputation, are training quality dancers, and It’s starting to pay off! People around the community have heard of you, and when your clients tell their friends where they dance, your name is familiar. You’re in a great place, but you’ve still got enquiries slipping through the cracks, and your retention rate once your students hit school-age needs to improve. Dance Studio Secrets will show you the strategies you need to seal all the leaks in your studio, improve your enrollment and retention rates, and create a student attraction campaign that has new students flocking to your studio in droves!
GO TO DANCE STUDIO OWNERS
You’ve built an amazing studio and serious dancers in your area consider you the BEST studio to hone their skills. Your faculty is a team of all-stars and your revenue numbers are healthy. But...things still feel hectic. You feel like you’re spending too much time in the studio, and are not getting enough time with your family and friends. It feels difficult to grow your business further without duplicating yourself! In Dance Studio Secrets, our studio owners reveal the systems they’ve implemented to get hours back in their days while successfully growing their studios to new levels!
GO TO DANCE STUDIO OWNERS
You’ve built an amazing studio and serious dancers in your area consider you the BEST studio to hone their skills. Your faculty is a team of all-stars and your revenue numbers are healthy. But...things still feel hectic. You feel like you’re spending too much time in the studio, and are not getting enough time with your family and friends. It feels difficult to grow your business further without duplicating yourself! In Dance Studio Secrets, our studio owners reveal the systems they’ve implemented to get hours back in their days while successfully growing their studios to new levels!
DANCE TEACHERS
You may have aspirations to own your own studio one day, or you may simply love to teach dance and leave it at that – no matter what your goals are for the future, Dance Studio Secrets will get you there with the best possible results. Reduce your drop-out rates, have your students referring their friends, and create raving fans by making your students feel special using our proven strategies. Not only will you improve your own classes, but also reignite your passion for what you do!
STUDIO OFFICE AND SUPPORT STAFF
Nobody needs to know the inner workings of a dance studio in quite the same way as the office and support staff – in fact, this part of the team is often more clued-in to what is going on between the studio walls than the owners! If you love your job in the studio support team, then Dance Studio Secrets is for you! In Dance Studio Secrets, our studio owners reveal how they have streamlined their admin processes, saved time while minimizing stress, and been able to reap the rewards of implementing great strategies as part of your unstoppable team!
STUDIO OFFICE AND SUPPORT STAFF
Nobody needs to know the inner workings of a dance studio in quite the same way as the office and support staff – in fact, this part of the team is often more clued-in to what is going on between the studio walls than the owners! If you love your job in the studio support team, then Dance Studio Secrets is for you! In Dance Studio Secrets, our studio owners reveal how they have streamlined their admin processes, saved time while minimizing stress, and been able to reap the rewards of implementing great strategies as part of your unstoppable team!
About The Author
Clint Salter
By age 28, Clint Salter had created, built and sold three businesses. He started dancing jazz at age nine before moving on to tap, ballet and hip hop. Then, in a fortuitous turn of events, a former teacher of his sold her studio. Since Clint had parents already approaching him in the hopes of teaching their children, he and a partner decided to open up their own studio…at the ripe old age of 16!
It started small, with just 30 students. Five years later it was operating six days a week with a few hundred students and classes running at capacity. They had built a booming business—and he was only 21. Around that time, he decided to sell his half of the studio to his partner as he prepared to start working at the top celebrity agency in Australia managing some of the biggest names in television and media.
Over the next five years, Clint was responsible for pitching ideas and securing commercial endorsements, licensing, publishing, television, radio and speaking deals for his stable of high–‐profile clients. During this time he also created DanceLife, Australia’s largest community for dancers and performers which scored him the award Top 30 Entrepreneurs Under 30 from Anthill Magazine. In four years, DanceLife became Australia’s bible of all things dance: an online resource for dancers, a large dance competition and a learn– to–dance program for primary and high schools. Clint sold DanceLife after four years to take an opportunity to be the Touring Manager for the musical “Jersey Boys,” where he travelled internationally while managing a team of 56 people.
Eventually, Clint decided he wanted to share the knowledge he’d accumulated with other dance studio owners. He wanted to help them learn how to create a thriving, profitable studio. Clint is the Founder of the Dance Studio Owners Association, the Business School for Dance Studio Owners where he offers mentoring and online training programs to help studio owners turn their passion for dance into a profitable business that makes a big difference in the lives of their dance families.
I’ve just been looking over some figures before bed and I am so excited! Last September we started our year with 133 students – going into the start of this season with 216 registered students and another 20ish trials and 58 more enquiries to follow up! That’s change for you!
CHARLOTTE
STAR SPIRIT CHEER & DANCES UK
I’ve just been looking over some figures before bed and I am so excited! Last September we started our year with 133 students – going into the start of this season with 216 registered students and another 20ish trials and 58 more enquiries to follow up! That’s change for you!
CHARLOTTE
STAR SPIRIT CHEER & DANCES UK
Just wanted to share. I’ve done my calculations for February, and realized that my profit went up by 200% in comparison to last year’s monthly profit. Well, I feel like a business owner now! Time to open champagne! Thank you Clint Salter, the team and all of you who shared your ideas and wisdom!
YANA
THE RUSSIAN SCHOOL OF BALLET, SOUTH AFRICA
Just wanted to share. I’ve done my calculations for February, and realized that my profit went up by 200% in comparison to last year’s monthly profit. Well, I feel like a business owner now! Time to open champagne! Thank you Clint Salter, the team and all of you who shared your ideas and wisdom!
YANA
THE RUSSIAN SCHOOL OF BALLET, SOUTH AFRICA
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