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FINALLY, A CLEAR, CONCISE
“ANSWER-TO-EVERYTHING” STUDIO GUIDE

PARENTS WILL ACTUALLY READ

Introducing:

THE 3 HANDBOOKS FOR ALL YOUR STUDIO NEEDS

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Think back to last Saturday night...

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If you’re like most Dance Studio Owners, it probably looks something like this:

It’s 5pm and you’re sitting down after your busiest teaching day to reply to emails before a well-deserved (and very rare) day off. You take a deep breath, and dig in. It’s almost over...

After an hour (or more) of answering questions like:

  • Where is the recital held?
  • What dates are our ballet exams?
  • What is the uniform for tap?
  • What’s your refund policy?
  • Are you closed next week for the school vacation?

...you just want to scream at the computer

“Have you people read
ANY of your emails!?”

Of course, you won’t yell this at your families - not only because you want them to keep dancing with you but also because deep down you know the answer to your question.

Obviously they haven’t read their emails.

You may have spent hours composing newsletters and emails; notes to be handed out; and signs hung in the studio; scrutinising over covering every possible base. How could they miss all this communication?

You have generously given your families and staff every piece of information they need right at their fingertips. . .

But they haven’t read it.

You’re not alone

Every day, we here at Dance Studio Owners Association hear problems just like yours.

Do any of these sound familiar?

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The only system inspired by a community of hundreds of Studio Owners and hand-crafted by the Dance Studio Owners Association Team. Created specifically for you if you are:

1. A new Studio Owner who doesn’t want to waste time with trial and error.
2. An experienced Studio Owner who has been pulling your hair out (maybe for YEARS) wondering how important information keeps slipping through the cracks.
3. A Studio Owner who has already spent hours in front of the computer writing your own studio handbook, but wondering why nobody reads it.
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Have you been through these handbook challenges?

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Why we created the Student & Parent, Teacher and Concert/Recital Handbooks

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After reading post after post and email after email, it was clear that our Studio Owners needed a great handbook, but the mammoth task just kept getting pushed back further and further to the bottom of their to-do lists.

And it makes sense! How can you worry about compiling everything you need for a handbook --or even figuring out where to start-- when you have so much to deal with right now?

Class schedules. Invoicing. Hiring. Paying bills. Marketing. Ordering uniforms.

And answering the never-ending emails, phone calls, and questions!

That’s exactly why we at the Dance Studio Owners Association did all the hard work so...

You can focus on what matters -- your studio

We didn’t just put together a list of generic, dense set of rules, regulations and protocols.

We spent over a year researching where studio handbooks were failing -- then fixed, implemented, and tested them. Daily we talked to Studio Owners just like you -- your challenges, your triumphs, and your headaches.

We crafted every sentence with YOU at the forefront of our minds - not only WHAT you need to say in your handbook, but HOW to say it. Here’s what we learned:

You don’t have to sound like a stuffy, corporate studio to communicate clearly.

The result is Dance Studio Owners Association handbooks -- a positive and welcoming document that sets the tone of your studio and empowers your staff and students. The warmth of your studio jumps off every page. Your core values are clear. It is a place where your expectations aren’t set - they are shared.

“The studio handbooks from DSOA are an invaluable tool for any Studio Owner. Written in a positive and precise format, every teacher, parent and student will understand the expectations from you as the Studio Owner and will be happy that they are part of such an incredibly organised team! Thanks to Clint and his team we are able to now use the time it would have taken to create such a thorough guide to instead focus on our own strengths and work on exceeding our studio goals”

Rebecca Clarke, Redlands Dance Academy

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Don’t settle for generic, faceless handbooks nobody reads

(Create a personal, welcoming handbook that reflects YOU)

Studio Communication simply isn’t like it used to be. We can no longer get away with popping a note in each student’s pouch, or send a monthly email to cover all bases. Parents are flying between activities after school and rarely have time to come and check a noticeboard. Your teachers are working other jobs and by the time they check their pigeon-hole or email it’s too late.

Have you ever had students show up to Dress Rehearsal with no costumes? Or missed a performance entirely because they wrote down the wrong time?

Nobody deserves to live the horror stories we’ve heard. Nobody deserves Sunday-night texts about costumes. Or during your child’s birthday party. Or on your Wedding Day!

It sounds outrageous, but it’s happened.

We are here to make sure they won’t happen to you.

Free yourself up with hours each week and set your expectations clearly right from the beginning.

We have left no room for anything to fall through the cracks.

And, we know that every studio is different so you’ll get an extensive buffet of options to easily pick and choose the content that best suits your studio.

Every handbook is fully customisable with clear instructions to fill in your unique studio information -- quickly and easily.

ABOUT US

Clint Salter is the CEO of the Dance Studio Owners Association, and also the creator of the business school for Dance Studio Owners, the Studio Success Formula.

Having built and sold his own Dance Studio (along with 2 other businesses) by the age of 28, Clint now works as an industry-leading mentor with Studio Owners around the world. Having worked with over 500 Studio Owners to grow their business in 2015, Clint and his team have unique insight into the challenges faced by studios at all stages of their business and a passion for guiding all members to transform their passion into profit within the studio.

Working closely with so many Studio Owners each day has allowed us to understand and combat your communication challenges for you, giving YOU the best chance at success.

3 Handbooks for all your studio needs

Handbook 1

The Student / Parent Handbook

Set a truly inviting tone for your studio that makes your families want to keep reading. You’ll show them you are more than just a thoroughly organised and efficient business – you are a studio that treats dancers like family.

This 16-chapter guide contains everything you’ll need your families to know when it comes to:

  • Your fee structure, costume costs, and refund/cancellation policies
  • Dance styles -- what you offer, what they mean, and who they’re for
  • Clearly defined Codes of Conduct and how they reflect your core values as a studio
  • Uniform requirements including where to buy
  • Your teaching staff (who they are and why we love them)
  • And much, much more
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Handbook 2

The Teachers Handbook

Whether your teachers are working for you daily or once a week, keep them empowered and accountable by clearly defining and sharing your policies on:

  • Communication with you, parents, and students
  • Social Media -- how what they do reflects back on you
  • Compensation, time off, and call-ins
  • Conduct in class and when representing the studio
  • Music and Costuming options, processes, and approvals
  • Plus loads more
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Handbook 3

The Recital/Concert Handbook

Does recital time stress you out? Are you sending 10 different emails to your students and teachers to cover all of the details that you forgot last time? Not anymore! Be prepared to spend your weeks leading up to the recital working on the things that really matter, knowing that the systems and expectations have already been sent in a warm and welcoming package that your families will actually read, understand and adore.

No more confusion with perfectly clear and organized information that your parents will love you for! This complete playbook for your students, parents and teachers will cover:

  • Venue specific policies, directions and guidelines
  • Costuming -- ordering process, deadlines, accessories, and more
  • Grooming details
  • Arrival and departure time and procedures
  • Dress Rehearsals -- who needs to be there and when
  • And so much more
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“Thank you Clint and Team for the DSOA Handbooks! They have not only saved me a huge amount of time but also given me new ideas on how to communicate information and made me aware of certain policies/procedures I should have in place. So far I have adapted and used the Parent/Student Handbook and Teachers Handbook, and our families and staff have loved them particularly how user friendly they are. Thank you again for another great resource!”

Dani Miller, Bay of Plenty Performing Arts

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In today’s 24/7 communication cycle, you cannot afford to move forward without our handbooks.

We have worked with a team of business and communication experts as well as Studio Owners worldwide to create the ultimate handbook. Say goodbye to midnight emails and SMS questions and spend your time focusing on what you LOVE.

We’ll instantly deliver your set of ready-to-use handbooks straight to your inbox. Customise and send out to your families and teachers this week!

Student and Parent Handbook

$69 USD
  • Your fee structure, costume costs, and refund/cancellation policies
  • Dance styles -- what you offer, what they mean, and who they’re for
  • Clearly defined Codes of Conduct and how they reflect your core values as a studio
  • Uniform requirements including where to buy
  • Your teaching staff (who they are and why we love them)
  • And much, much more

The Teachers
Handbook

$69 USD
  • Communication with you, parents, and students
  • Social Media -- how what they do reflects back on you
  • Compensation, time off, and call-ins
  • Conduct in class and when representing the studio
  • Music and Costuming options, processes, and approvals
  • Plus loads more

Concert Recital Handbook

$69 USD
  • Venue specific policies, directions and guidelines
  • Costuming -- ordering process, deadlines, accessories, and more
  • Grooming details
  • Arrival and departure time and procedures
  • Dress Rehearsals -- who needs to be there and when
  • And so much more

OR

Purchase all 3 Handbooks today for over $50 off the regular individual price

You won’t pay the regular
individual price of

$207

Get all 3 handbooks

(The Student and Parent Handbook, The Teacher Handbook, and The Recital/Concert Handbook)

for just $147USD!

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Your clients are going to love you for giving the answers to all of their questions in one accessible place.

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And you are going to love the extra time to work on your thriving business.

Your teachers will be thanking you for having set clear expectations upfront and showing them that you are 100% committed to their growth.

Plus, recital prep will never again be a nightmare!

Order your set today and be ready to see your studio transform.

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