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Monday, April 15th @ 12pm ET

We are gearing up to celebrate International Dance Day!

On Monday, April 29th, people from all over the world will come together to recognize the power and beauty of dance. This is a day to celebrate the diversity of dance styles, from classical ballet to hip hop and everything in between. It is also a great way to connect with your community or attract new students!

join us for the masterclass
on Monday, April 15th @ 12pm ET.

Co-presented by the DSOA and Weissman®
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An American dancewear and costume design company, family owned for more than 60 years. Weissman understands the needs of studio owners, teachers, and dancers. They create beautiful costumes and exclusive dancewear at incredible values, including new Weissman Customize. Weissman is honored to be your partner in dance!

* It’s 100% free

to celebrate international dance day

we have created an original song,

"Welcome to the Show"

(a Dancely song by songwriters Matt Fresh and Jason Pennock featuring Raquel Trinidad) with original choreography by the one and only, Matt Steffanina, created just for DSOA!

MATT STEFFANINA

CHOREOGRAPHER, PRODUCER,
& ENTREPRENEUR.

Matt grew up in Virginia as a competitive snowboarder, but at age 17, he found an interest in hip hop dance and DJ’ing.  He began learning by watching music videos and eventually got invited to audition for a local dance crew. Over the next few years, he built his name in the east coast choreography scene, taught dance workshops and DJ’d events. In 2010 he packed up his Honda Civic and drove 40 hours cross-country and moved to Los Angeles.

While the first few years were tough, Matt was able to establish himself as one of the elite dancers in the hip-hop dance industry and grew his following to over 30 Million followers across all platforms with over 5 Billion views. His list of accolades includes dancing with artists such as Taylor Swift, Jason Derulo, Meghan Trainer, and on shows like Step-Up, So You Think You Can Dance & The Ellen Show. Matt is also the founder of the DNCR Academy (DNCR.com), an online dance platform that teaches thousands of students around the world how to dance with online tutorials from LA’s best instructors.

In 2016, Matt won season 28 of The Amazing Race, which took his celebrity to new heights and gave him the opportunity to work not only as a dancer but also as a host and actor. Recently Matt has also returned to music— DJ’ing festivals and releasing his own original music which has accounted for millions of streams.

Matt has always had a passion for entrepreneurship and has done everything from trading stocks and flipping houses to investing in Cryptocurrency in 2017.  When he later learned about decentralized finance and NFT’s he dove headfirst into the space acquiring pieces from collections including Bored Ape Yacht Club, Punks Comics & VeeFriends. Noticing the need for more education in the space he created the Idiot Genius Social Club which aims at helping to onboard and educates newcomers to the space.

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We will also be providing you with a full marketing package for this event complete with done-for-you email sequences, social media promotional copy and graphics, choreography, and music, as well as a full marketing calendar.

In order to receive the marketing package, all you have to do is register for the International Dance Day Marketing Masterclass happening on Monday, April 15th at 12pm ET and show up LIVE.

This day is a great way to build community, retention, and get new dancers into your studio!

* It’s 100% free

Here are a few ways you can implement this event at your studio to do just that:

  • Host a fun event on Mon April 29th at your studio in honor of IDD and teach this done for you choreography (choose one or do both!) to build your community and aid in your retention.
  • Reach out to new leads or past students to re-engage them and invite them in for this special event (many members see new enrollment from hosting this event).
  • Teach the choreography in your regular classes all week and re-engage old students by inviting them in for this special week in honor of IDD

Get ready to celebrate with your community!

* It’s 100% free

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