Strategic Coaching for Dance Studio Owners Ready to Lead What They’ve Built
Inner Circle is DSOA’s most immersive, hands-on coaching experience—designed for studio owners who are done reacting and ready to lead with clarity, confidence, and intention.
This is not a course. It’s not generic business coaching.
And it’s not open year-round.
Inner Circle is a highly intentional, cohort-based program built to help dance studio owners gain real traction—not just absorb information.
*It's totally free to apply
Why Inner Circle Exists
At a certain point, free resources and one-off trainings aren’t enough.
You may already have:
A growing student base, but inconsistent enrollment momentum
Revenue coming in, but lingering uncertainty about pricing or profitability
A team, but too much still landing on your plate
Systems, but not the confidence they’ll hold as you scale
Inner Circle was created for this moment.
A Different Kind of Coaching Experience
inner circle is intentionally not always open.
We onboard new members only once or twice per year, in cohorts, so every studio owner starts with:
This cohort-based onboarding ensures:
This is how Inner Circle is designed to help you move forward faster—not take on more.
Built Exclusively for
Dance Studios
Everything inside Inner Circle is created, tested, and refined inside real dance studios.
not daycares.
Not martial arts studios.
not swim schools.
dance studios.
Every system, framework, and strategy is filtered through the realities of:
Seasonal Enrollment Cycles
Tuition-Based Revenue Models
Performance-Based Programming
Family Dynamics Unique to Dance Education
What You’ll Gain
Inside Inner Circle
Inner Circle helps you move from doing everything to leading intentionally.
Members commonly experience:
Clear priorities and confident decision-making
Stronger enrollment and retention systems
Pricing clarity and improved cash flow
Better delegation and leadership rhythms
Reduced overwhelm and regained time
This isn’t about growth at all costs.
It’s about building a studio that supports your definition of success.
Meet the Team Behind Inner Circle
Inner Circle is led and supported by real people with deep experience in the dance studio industry.
program director
Lisa DeMaio
Lisa leads the Inner Circle experience with a rare combination of strategic insight and deep emotional intelligence.
She has an exceptional ability to understand what studio owners are really navigating — not just on paper, but in the day-to-day reality of running a studio, leading people, and carrying the weight of big decisions. Lisa doesn’t simply respond to what members ask for; she anticipates what they need to move forward with clarity, confidence, and momentum.
Members often describe Lisa as the steady presence who keeps Inner Circle focused, human, and moving forward—even when the work feels heavy.
Behind Inner Circle is a full-time team dedicated to supporting our members every day.
From curriculum and programming to operations and member services, this team works behind the scenes to make sure studio owners feel supported, heard, and set up for success. Inner Circle isn’t powered by volunteers or part-time help—it’s led and maintained by people whose full-time role is serving this community well.
Our coaches, mentors, and community leaders aren’t teaching theory, they’re sharing what’s been tested inside real studios, many of which they still lead today, with impressive results.
Inner Circle members are supported by expert coaches with specialized knowledge across the most critical areas of studio ownership–
from marketing and finance to leadership, operations, and emerging trends impacting the dance industry. This depth of expertise ensures studio owners have informed, relevant guidance as their businesses and the industry continue to evolve.
Real ROI—Without the Guesswork
Most studio owners don’t need to overhaul everything to see a return.
In addition, new Inner Circle members receive:
One full year of free studio management software from our partners at Studio Pro
Exclusive discounts from Weissman, the leading costume manufacturer in the industry—with no minimum order
These benefits alone can significantly reduce expenses in the early months, while we help you strengthen your student attraction and retention engine for long-term ROI.
Who Inner
Circle is For
Inner Circle is designed for dance studio owners who:
This program serves studio owners across different visions of success:
Who Inner Circle
is NOT for...
This clarity and exclusivity helps protect the experience - for everyone inside.
Inner Circle is not a fit if you:
Membership Structure & Investment
Inner Circle offers tiered membership options, designed to meet studio owners where they are.
- Access to live and virtual retreats
- 1:1 coaching opportunities
- Dedicated squads
- Expanded benefits and deeper strategic support
Lower tiers are available for studio owners earlier in their journey, while still maintaining the integrity of the Inner Circle experience.
We are intentional about who we invite in—because results matter. We care far more about fit and follow-through than filling spots.
Enrollment is Limited
Inner Circle opens for new members only once or twice per year.
Join the Waitlist
You'll be the first to know when we're opening applications, and have first dibs on booking a Right Fit call with our team.
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