GROW YOUR STUDIO.
RECLAIM YOUR LIFE.
*Spots are extremely limited and go FAST.
Are you running your studio, or is it running you?
Ever feel like you're wearing 17 hats, constantly putting out fires and getting nowhere fast?
You're not alone! Many dance studio owners struggle with the business side of running a successful studio. Which makes total sense. There’s no business degree specifically tailored towards dance studio owners. Well, not really... until now!
With the highest caliber of expert knowledge, personalized support and strategic coaching available specifically for studio owners today, The Inner Circle is basically like business school, but way more fun!
INTRODUCING
The Inner Circle is a year round, one-stop shop for studio owners who want to transform their studio into a business that runs smoothly with or without their day-to-day involvement.
* Spots are extremely limited and first come, first serve.
It’s 100% free to apply!
Because The Inner Circle is our highest level, 12-month coaching program, we work hard to make sure everyone who joins is a perfect fit. You’ll never be pressured to join if you’re not ready, so there’s nothing to lose!
Hi, I’m Clint!
My name is Clint Salter and I’m the industry’s leading expert in dance studio growth (their words, not mine). I’m probably not too different from you! I started my dance studio because I was a passionate dance teacher and I loved children (still do). But I had absolutely NO IDEA how to run a business.
I was wearing way too many hats and most days I would just cross my fingers and pray that nothing would go horribly wrong. I didn’t have time to even think about creating a plan or strategy to grow my business because I was struggling to keep my studio afloat and make ends meet.
Sound familiar?
It was challenging to say the least, but eventually my mentor and I cracked the code on running a successful dance studio.
In just 12 months we went from 30 students in a community hall to hundreds of students, classes at capacity and multiple revenue streams in place.
Fast forward 8 years, and I’ve gone from running my own thriving dance studio to empowering studio owners to create the same success, abundance and fulfillment in their lives and businesses that I did (minus the costly trial and error process I experienced along the way). My team and I have impacted over 35,000+ dance studio owners’ lives through our programs, podcasts, newsletters, trainings and live events all over the world.
We have poured our heart and soul into providing the highest caliber of expert coaching, hands-on mentorship, personalized accountability and continuous support out there today for dance studio owners. And we’ve packaged it all up into the transformational crown jewel we call the Inner Circle.
FALL BACK IN LOVE WITH YOUR STUDIO
We’ve designed the entire Inner Circle program to help you do one thing, and one thing only...
Eliminate overwhelm and get back to the reason you started your studio in the first place: to make a real difference in your students’ lives every single day.
Which is why we start with the #1 thing that stresses most studio owners out: their financial numbers and cashflow. When you join the Inner Circle, you’ll analyze your studio’s finances, marketing, operations and leadership like never before.
I WANT YOU TO TAKE A MOMENT AND IMAGINE...
Imagine leaving your studio behind and going on a vacation or staycation knowing with 100% certainty that your studio is not only functioning, but actually growing while you’re away.
Imagine leading a team you love and trust completely, where every single member of that team is in total alignment with your values and vision.
Imagine attracting, enrolling and retaining more in-person and virtual students and serving those students and your community in creative, exciting and impactful ways.
Imagine opening up new revenue streams, dialing up your online marketing, expanding your empire and becoming the strong, confident leader you were born to be.
Imagine never feeling alone in your studio journey or having to wonder “Who should I ask about this?” again because you’ve got a tribe that has your back.
THAT’S WHAT LIFE LOOKS LIKE AFTER THE INNER CIRCLE
Are You Ready For Real Studio Growth? Check Out Our Inner Circle
Member Wins!
Jodi ShillingMore Relevé Studios
I've seen the most growth in myself in the last 6 years than I have in a lifetime since joining the Inner Circle.
Apra BhandariAdaa Indian & Bollywood
As a studio owner, joining the Inner Circle has been the most important thing as a dance studio business owner.
Jena Minnick-Bull South Coast Conservatory
Every month new resources are added. I get reinvigorated. I love it because I don’t have to constantly seek it. It’s coming to ME.
Catherine GrayImpact Dance Center
I'm not sure how we would have come out of all of 2020 and continuing through 2021 without the Inner Circle.
WHAT’S INCLUDED IN THE INNER CIRCLE?
PROVEN STRATEGIES FOR GROWTH
BUSINESS SCHOOL FOR DANCE STUDIOS
Think of our Studio Growth Curriculum as a university for Dance Studio Owners. Inside the Inner Circle we have 9 core subjects that are taught through videos and templates. Our members call them “plug and play” systems because all of the work is done for you.
We’ll provide a timeline mapping out which subjects we recommend you conquer and in the order you should complete them for maximum success. You can access the curriculum anytime through our Inner Circle membership portal. You have the option to follow our recommended yearly plan, or go at your own pace! The choice is up to you.
CORE CURRICULUM SUBJECTS
- The Customer Journey
- The Enrollment Process
- Your Student Attraction Marketing Plan
- Copywriting Crash Course
- Content Calendar
- Paid Advertising
- Building A Knockout Brand
- Outside The Box Marketing
- 12 Month Marketing Calendar
- Keeping Students All Year Round
- The Customer Experience
- Numbers 101
- Financial Model
- Class Capacity
- Pricing Structure
- Budgeting
- Revenue Streams
- Systems Playbook
- Handbooks
- Project Planning
- Goal Setting/Vision Casting
- Productivity
- Org Chart & Team Growth Planning
- Team Meetings
- KPIS
- Performance Reviews
- Hiring Funnel
- Team Onboarding
- Position Descriptions
- Communication
- Wages & Pay
- Team Retreats & Training
- Personality Tests
- Seven Figure Studio Mindset
MONTHLY PRO CLASSES
Each month our Inner Circle members are invited to an exclusive Pro Class with icons of business and dance.
And when I say icons, I truly mean the best of the best.
Our live streamed interactive Pro Classes are where you are going to get insights and personal strategies from our hand-picked team of experts from around the world who can share their systems, their expertise and their feedback on a specific element of your business.
Whether the topic is finance, public relations, project management, social media, marketing, our exclusive Inner Circle Pro Classes will expand your business knowledge and confidence to new levels you never thought possible with guests including:
Mike Michalowicz
Profit First
Mandy Moore
Programs & Curriculum
DAVID ROCK
Content Mastery
ROLAND FRASIER
Business Growth
DAN MARTELL
Project Management
SHANNON WALLER
Thriving Teams
The Digital Picnic
Social Media
Lise’ Kuecker
Scaling Your Studio
Sabina Hitchen
Public Relations
We put together the industry’s BEST coaches who will share the secret sauce that we really don’t share anywhere else. It’s “next level” information that you won’t find in any other program videos, podcasts, webinars or community.
Monthly Master classes
Our Inner Circle Coaches hold LIVE Master Classes each month! Every month, you’ll learn a new done-for-you system that will come with a workbook, templates, and/or scripts where applicable. Once implemented, these done-for-you systems will amplify your studio growth and help you start earning quick wins right away.
Facebook Ads Training
Inner Circle members have access to a deep dive, up-to-date training with Meta Ads experts. Inside the IC, we help you update your Ads strategies, find out what’s working these days in the paid ads space -- and more importantly -- what’s NOT working. Get daily support in the Facebook group plus small group implementation sessions.
Team Retreats
Inner Circle members* will have the opportunity to invite their team members to bi-annual virtual retreats hosted by the DSOA. There are breakout workshops for sales teams, operations, customer service and more departments essential to healthy studio growth.
These team trainings are designed to train your team in the latest systems to streamline your business, as well as provide new ideas and inspiration.
*Premier Level
Want CONTINUOUS EDUCATION & STUDIO-SPECIFIC STRATEGIES from industry-leading experts?
* Free to apply, space is extremely limited.
PERSONALIZED SUPPORT & BUILT-IN ACCOUNTABILITY
8-Week onboarding
Your Inner Circle journey starts with a Welcome to the Family Call to give you a virtual tour of your Inner Circle Membership. From there, we provide a clear plan for your first 8 weeks so you can best leverage the Inner Circle's resources and begin to implement what you learn quickly, without feeling overwhelmed.
1:1 Annual Game Plan
After your Welcome to the Family Call, you will start your journey inside of our 8-week On-Ramp program. Each week will get you focused on the most important systems inside of the Inner Circle for getting results right away. At the end of your 8 weeks inside On-Ramp, we will schedule a 1:1 Annual Game Plan with your Studio Growth Coach. The goal of this 45-minute call is to map out your next 90 days with us and how we are going to achieve 3 big wins during that time. Brainstorming and strategizing your 3 big wins will be the primary focus for this call.
Some common 90-day wins include:
- Hiring and training a new office manager
- Reducing teaching hours by 40-60%
- Increasing their take home wage
- Spending 1-2 additional nights at home with their family
- Re-launching their preschool dance department with a stand out brand
- Putting in place a sustainable financial model that increases the profit margin by 5-10%
- Finding 5 additional hours a week by implementing our planning systems
- Boosting student retention by 5-15% month over month
You’ll walk away from this session with a clear vision and step-by-step execution plan for the next 90 days.
Priority Customer Service
Our Inner Circle members are our priority and to ensure we reply to any questions or enquiries, we have a dedicated email address for you. You won’t have to wait at the end of an email queue. Your emails go to the top of our list and will be answered quickly by our Member Success Team.
You can also utilize our exclusive Inner Circle SMS Customer Service, for convenient help from our team when you’re on the go!
Weekly Office Hours
Our group calls are where the rubber meets the road.
This is sacred time we dedicate to your specific questions and obstacles. Our ‘Office Hour’ sessions are where we tackle immediate issues like:
- Your new student enrollment campaign bombs
- You lose your best teacher
- You have a parent causing havoc in the studio
We also celebrate your wins and highlight your successes to inspire and empower the group.
At least once a week, we host group coaching calls exclusively for Inner Circle members to deliver exclusive training sessions and help you with whatever questions or issues you might need help with that week.
You not only get access to our coaching staff on these calls, you also get to connect with other Inner Circle members who may have faced your exact challenge and have come out the other side a winner.
And, one of the most important aspects of the call is… ACCOUNTABILITY.
The group (including our coaches) will keep you on track to make sure you hit your targets.
Think of it like a “booster shot” for your quarterly plans. We are there to support you!
All calls will be recorded and placed in our Inner Circle member website so no need to worry if you miss one.
Expert Coaching
Get your dose of our topic experts like Kim McSwain (Team & Leadership Guru), David Westveer (Finance Maestro), Julie Kay Stallcup (Curriculum Queen), and Jeanne-Marie Branche (Content Creation Boss) for continued growth! We go live with each of these experts 4x per year.
MEET OUR COACHES:
Shannon Westveer
Studio Growth Coach
Hillary Parnell
Studio Growth Coach
Jodi Shilling
Studio Growth Coach
Cara Poppitt
Studio Growth Coach
Annie thistle
Studio Growth Coach
Mary Giattino
Studio Growth Coach
ALISA FINNEY
Studio Growth Coach
MAXINE LOADER
Facebook Ads Expert
JULIE KAY STALLCUP
Teaching Coach
Jeanne-Marie Branche
Content Coach
David Westveer
Finance Coach
KIM MCSWAIN
Team Coach
Unlimited Momentum Calls
While there is an abundance of support to help you achieve your goals inside the Inner Circle, there may be times when you need to have a one-on-one conversation with one of our mentors.
As an Inner Circle member* you have the opportunity to book as many 20-minute 1:1 Momentum Calls with our coaches as you need. Our members rarely use these calls due to the daily support we provide, but they are always there if you need them.
*Premier Level
Want personalized support & accountability from our team of world-renown coaches?
* Free to apply, space is extremely limited.
COLLABORATIVE COMMUNITY & TRANSFORMATIVE EVENTS
ROUND THE CLOCK COMMUNITY SUPPORT
Inside the Inner Circle you’re always supported and have access to answers quickly when challenges arise. Our team will ensure that you stay on the right track and are knocking your goals out of the park.
To do that, you need checkpoints. You need to be accountable. You need answers when times get tough. That’s why you’ll have access to an Inner Circle members-only private online group where you will receive round the clock support and feedback from our private global community.
The information that will be shared in this group won’t be available anywhere else. It’s nothing like the DSOA Facebook Group. It’s really next level thinking and strategies.
SMALL GROUP SESSIONS #SQUADGOALS
Jim Rohn said in his famous quote: “You are the average of the five people you spend the most time with.” Well look out, because you’re about to become a world class CEO. Within the first 6 weeks, Inner Circle Members* will be placed into one of our squads (small groups of 8-10 studio owners). Our Squad program gives you the ability to utilize a close group of fellow Inner Circle members who can offer you direction based on their experiences. Held monthly online, Squad sessions allow you to dig deep and get the answers you need in a safe and non-judgmental environment.
*Premier Level
Unlimited 1:1 Marketing Momentum Calls
Get hands-on support during these 1:1 Marketing Momentum Sessions!* You’ll be able to book a call at your convenience to get personal support with Facebook Ads, marketing funnels, content strategy, and more!
*Premier Level
Want access to a COLLABORATIVE COMMUNITY & TRANSFORMATIVE EVENTS?
* Free to apply, space is extremely limited.
CRYSTAL CLEAR STRATEGIC VISION & COACHING
Map Out Your Week Sessions
Each Monday, we go live to help you map out your goals for the week and get “unstuck.” You’ll have direct access to ask anything you like. Nothing is off limits and we won’t leave the call until everyone feels their questions have been answered and their challenges have been overcome. Our team will also make sure you leave equipped with the resources you need to tackle that week’s BIG goal.
30-day Monthly Planning Sessions
On the first Monday of every month, you’ll be invited to our 30-day Planning Session. Hosted by our Inner Circle leadership team, these sessions are designed to map out your goals for the next 30 days and how to get there.
Quarterly 90-day Planning Sessions
People often ask us how our Inner Circle members achieve such big results. Our 90-day Planning Sessions are a key ingredient in our massive studio success formula.
These happen live and on a quarterly basis. Each member is required to send in their plans so the mentoring team can track your progress during the following months. These powerful sessions throughout the year give you the clarity, direction and focus you need to achieve your business growth goals.
We’ve also introduced a brand new scoring system for tracking your progress quarter-to-quarter. This gives you a concrete idea of where your studio shines and where there’s room for improvement.
We've added some long term benefits as well!
* Space is extremely limited.
NEW BONUSES!
Elite Call with Clint
Inner Circle Members who are making over $1 million in revenue, will get an exclusive invitation to join Clint once a month for an Elite Q&A coaching call.
Diamond Call with Clint
Inner Circle Members who have been in the Inner Circle for 3+ years, will get an exclusive invitation to join Clint once a month for a special Diamond Call & Q&A.
Samantha Price
The Inner Circle has helped me to get clarity on my vision, my why, and establish an incredible studio culture.
Melodie Chaktoura
Before the Inner Circle, I had no direction. But I know feel and act like a True CEO!
Veronique Sevigny Le-Clerc
Since joining the Inner Circe, we've double our students, I feel like a CEO, and I now can take days off every week.
Jessica Gwozdz
Before the Inner Circle, I was trying to do everything and lacked clarity. Now I have a clear vision, and am back to enjoying my time in the studio.
Heather Buelow
Since joining the Inner Circle I've learned to become the CEO of my studio, I now take vacations, and my studio is flourishing.
Eliminate all the guesswork about what to do next in your studio
When you join the Inner Circle, my team and I will work with you to map out a crystal clear strategic vision for the future of your studio.
You’ll have the tools and resources to understand exactly where you are, the guidance and mentorship to figure out where you want to go and the accountability and support to actually get there.
You’ll always be 10 steps ahead of the curve and the competition with ongoing education from world-renowned coaching from industry experts and coaching from me, personally!
And if you ever have a question, want feedback or just want to celebrate a big win (and trust me, you’ll have many) you’ve got 24/7 access to a group of like-minded, successful studio owners who are ready and willing to support and encourage you.
Ready to go from constantly putting out fires to a passionate, innovative leader on fire?
READY TO GET STARTED?
The Inner Circle is the highest caliber of expert coaching, hands-on mentorship, personalized accountability and continuous support out there today for dance studio owners. And as you might imagine, a program this transformative and comprehensive is not going to fit everyone’s budget.
We do offer a substantial discount if you pay for your first year in advance. But if a monthly payment plan better fits your current circumstances, we offer that option too.
As an Inner Circle member you get:
CONTINUOUS EDUCATION & STUDIO-SPECIFIC STRATEGIES
- DONE-FOR-YOU PLANS TO GROW YOUR STUDIO
- STUDIO-SPECIFIC FINANCIAL COACHING
- CUSTOMIZED STRATEGY-SETTING WITH INDUSTRY EXPERTS
- MONTHLY MASTER CLASSES
- COMPREHENSIVE ADS TRAININGS
- TEAM BUILDING OPPORTUNITIES
COLLABORATIVE COMMUNITY & TAILORED SUPPORT
- INNER CIRCLE SUPPORT 24/7
- DEDICATED OFFICE HOURS
- ENGAGED COMMUNITY OF STUDIO CEOS, LIKE YOU
PERSONALIZED SUPPORT & BUILT-IN ACCOUNTABILITY
- WELCOME CALL
- CLEAR, 8-WEEK ONBOARDING
- 1:1 ANNUAL GAME PLANNING
- WEEKLY OFFICE HOURS WITH EXPERT COACHES
- MONTHLY GROUP COACHING
- 1:1 MOMENTUM CALLS
- ADDITIONAL GROWTH OPPORTUNITIES TO MATCH YOUR CEO JOURNEY
CRYSTAL CLEAR STRATEGIC VISION & COACHING
- MAP OUT YOUR WEEK SESSIONS
- MONTHLY 30-DAY PLANNING SESSIONS
- QUARTERLY 90-DAY PLANNING SESSIONS
READY FOR AN INCREDIBLE YEAR OF TRANFORMATIONAL CURRICULUM AND COACHING TO GROW YOUR STUDIO AND RECLAIM YOUR LIFE?!
would you be worried about the investment if you got results like these?
Heather WrubelBowman Dance Company & School
I increased my retention by 94%.
Hillary ParnellHillary Parnell
I increased revenue by $50K.
Julie DickensJDM School of Dance
Since joining the Inner Circle, I've increased enrollment by 140 students.
Dodie Hunter - EskewRising Star Tumbling and Dance Studio
The Inner Circle has helped me step out of my box and try new business tactics.
Here’s how to
STEP 1
Complete the Inner Circle application to be considered for the group.
STEP 2
Once you complete your application, you will be able to book a time to speak with us on the phone so we can see if the Inner Circle is the right fit for you and your studio. We will discuss the financial investment on that call as well.
STILL HAVE QUESTIONS?
You can email hello@dsoa.com with any additional questions you have about the Inner Circle. But if you’re interested, I strongly suggest you go ahead and apply now. Space is extremely limited and I don’t want you to miss out on the opportunity to join this world class coaching program for Dance Studio Owners.
If your application is accepted, you’ll have the opportunity to get all your questions answered privately on a phone call with one of our staff members. They will happily discuss your unique situation and advise you on whether this program will be the right fit for you.
We are looking forward to reviewing your application and working alongside you to build the studio of your dreams!
To your success,
GROW YOUR STUDIO.
RECLAIM YOUR LIFE.
*Spots are extremely limited and go FAST.
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