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Are you running your studio, or is it running you?
Ever feel like you're wearing 17 hats, constantly putting out fires and getting nowhere fast?
You're not alone! Many dance studio owners struggle with the business side of running a successful studio. Which makes total sense. There’s no business degree specifically tailored towards dance studio owners. Well, not really... until now!
With the highest caliber of expert knowledge, personalized support and strategic coaching available specifically for studio owners today, The Inner Circle is basically like business school, but way more fun!
ADDED 250 NEW STUDENTS IN 5 WEEKS!
AVERAGING OVER 2 CLASSES PER STUDENT!
BACK TO PRE-COVID NUMBERS AND FINALLY ABLE TO TAKE TIME OFF!
She Reached $1 Million In Profit!
SHE'S ABOVE HER PRE-COVID NUMBERS!
SHE INCREASED HER CAMP SIGN UPS BY $2,000!
HER STUDIO IS DOING WELL ENOUGH THAT SHE'S VACATIONING WITH NO WORRIES!
SHE'S MAKING RECORD REVENUE SURPASSING HER PRE-PANDEMIC NUMBERS!
She has more time to spend with her family!
SHE WENT LIVE AND GOT 44 LINK CLICKS AND 23 GONE THROUGH OVERNIGHT!
56 BRAND NEW REGISTRATIONS IN SEPTEMBER!
NEW STUDENTS WITHIN 30 MINUTES TO OVER 100 FOR THE FIRST DAY!
SHE FINALLY LAUNCHED HER VIRTUAL STUDIO!
DESPERATELY NEED TO HIT 500 STUDENTS, ABOUT TO BREAK 600 IN NEXT COUPLE OF DAYS!
SHE PROVIDED VALUE AND INSPIRATION TO HER COMMUNITY.
SHE'S REACHED THE HIGHEST NUMBER OF STUDENTS SHE'S EVER HAD.
SHE HAS ALREADY FILLED 2 OF HER NEW CLASSES!
SHE ACHIEVED 18 NEW ENROLLMENTS IN 2 WEEKS!
HER RETENTION RATE IS AT 81%!
HER GOAL WAS TO ENROL 200 STUDENTS BY JULY AND JUST HIT 220!
Hi, I’m Clint!
My name is Clint Salter and I’m the industry’s leading expert in dance studio growth (their words, not mine). I’m probably not too different from you! I started my dance studio because I was a passionate dance teacher and I loved children (still do). But I had absolutely NO IDEA how to run a business.
I was wearing way too many hats and most days I would just cross my fingers and pray that nothing would go horribly wrong. I didn’t have time to even think about creating a plan or strategy to grow my business because I was struggling to keep my studio afloat and make ends meet.
It was challenging to say the least, but eventually my mentor and I cracked the code on running a successful dance studio.
In just 12 months we went from 30 students in a community hall to hundreds of students, classes at capacity and multiple revenue streams in place.
Fast forward 8 years, and I’ve gone from running my own thriving dance studio to empowering studio owners to create the same success, abundance and fulfillment in their lives and businesses that I did (minus the costly trial and error process I experienced along the way). My team and I have impacted over 35,000+ dance studio owners’ lives through our programs, podcasts, newsletters, trainings and live events all over the world.
We have poured our heart and soul into providing the highest caliber of expert coaching, hands-on mentorship, personalized accountability and continuous support out there today for dance studio owners. And we’ve packaged it all up into the transformational crown jewel we call the Inner Circle.
FALL BACK IN LOVE WITH YOUR STUDIO
We’ve designed the entire Inner Circle program to help you do one thing, and one thing only...
Eliminate overwhelm and get back to the reason you started your studio in the first place: to make a real difference in your students’ lives every single day.
Which is why we start with the #1 thing that stresses most studio owners out: their financial numbers and cash flow. When you join the Inner Circle, you’ll analyze your studio’s finances, marketing, operations and leadership like never before.
I WANT YOU TO TAKE A MOMENT AND IMAGINE...
Imagine leaving your studio behind and going on an extended vacation knowing with 100% certainty that your studio is not only functioning, but actually growing while you’re away.
Imagine leading a team you love and trust completely, where every single member of that team is in total alignment with your values and vision.
Imagine attracting, enrolling and retaining more students and serving those students and your community in creative, exciting and impactful ways.
Imagine opening up new revenue streams, expanding your empire and becoming the strong, confident leader you were born to be.
Imagine never feeling alone in your studio journey or having to wonder “Who should I ask about this?” again because you’ve got a tribe that has your back.
THAT’S WHAT LIFE LOOKS LIKE AFTER THE INNER CIRCLE
6 OF HER CLASSES HAVE ALREADY SOLD OUT!
She registered 200 students in 24 hours!
She's had her best Summer ever!
She's hit her highest enrollment ever!
She's registered 52 dancers in 2 weeks!
She feels supported and empowered by the Inner Circle!
HE MOVED HER STUDIO INTO A BRAND NEW SPACE AND GREW ENROLLMENT BY 150 STUDENTS
Her profit grew by 17%!
SHE'S "KNOCKING IT OUT OF THE PARK" WITH STUDIO ENROLLMENTS!
52 NEW ENROLLMENTS IN JANUARY! STUDIO THRIVING WHILE SHE'S AS HOME WITH HER TWINS
HUGE RESULTS IN JUST 48 HOURS!
INCREASED STUDIO REVENUE BY $55K AND MORAL IS BETTER THAN EVER
SHE DISCOVERED A NEW REVENUE STREAM WITH MARGINS OVER 150%
ON TRACK TO DO $500,000 THIS YEAR!
399 NEW STUDENTS IN 2 WEEKS!
FROM 35 TOTAL STUDENTS IN 2020 TO 362 FOR 2021!
SHE BOOKED 10 TRIALS IN 1 DAY!
HER BUSINESS IS GROWING DESPITE COVID!
SHE HAS SURPASSED HER GOALS!
SHE HAS BEEN ABLE TO RUN HER STUDIO SUCCESSFULLY ONLINE!
CRUSHED NEW STUDIO GOAL AND HAD TO INCREASE GOALS JUST TO KEEP UP
REACHED 400 STUDENTS AND HAS BEST ADMIN TEAM EVER
PROFIT UP BY $62,000
HIT 100% FOR STUDENT RETENTION
PROFIT UP $15,000 AND CREATED A NEW CURRICULUM
HIRED NEW MANAGERS AND INCREASED REVENUE
CONTINUOUS EDUCATION & STUDIO-SPECIFIC STRATEGIES
Studio Growth Curriculum
Think of our Studio Growth Curriculum as a university for Dance Studio Owners. Inside the Inner Circle we have 9 core subjects that are taught through videos and templates. Our members call them “plug and play” systems because all of the work is done for you.
We’ll provide a timeline mapping out which subjects we recommend you conquer and in the order you should complete them for maximum success. You can access the curriculum anytime through our Inner Circle membership portal. You have the option to follow our recommended yearly plan, or go at your own pace! The choice is up to you.
CORE CURRICULUM SUBJECTS
- The Customer Journey
- The Enrollment Process
- Your Student Attraction Marketing Plan
- Copywriting Crash Course
- Content Calendar
- Paid Advertising
- Building A Knockout Brand
- Outside The Box Marketing
- 12 Month Marketing Calendar
- Keeping Students All Year Round
- The Customer Experience
- Numbers 101
- Financial Model
- Class Capacity
- Pricing Structure
- Revenue Streams
- Systems Playbook
- Project Planning
- Goal Setting/Vision Casting
- Org Chart & Team Growth Planning
- Team Meetings
- Performance Reviews
- Hiring Funnel
- Team Onboarding
- Position Descriptions
- Wages & Pay
- Team Retreats & Training
- Personality Tests
- Seven Figure Studio Mindset
MONTHLY PRO CLASSES
Each month our Inner Circle members are invited to an exclusive Pro Class with icons of business and dance.
And when I say icons, I truly mean the best of the best.
Our live streamed interactive Pro Classes are where you are going to get insights and personal strategies from our hand-picked team of experts from around the world who can share their systems, their expertise and their feedback on a specific element of your business.
Whether the topic is finance, public relations, project management, social media, marketing, our exclusive Inner Circle Pro Classes will expand your business knowledge and confidence to new levels you never thought possible with guests including:
Programs & Curriculum
The Digital Picnic
Scaling Your Studio
We put together the industry’s BEST coaches who will share the secret sauce that we really don’t share anywhere else. It’s “next level” information that you won’t find in any other program videos, podcasts, webinars or community.
Monthly Master classes
Our Inner Circle Coaches will be holding brand new, LIVE Master Classes each month! Every month, you’ll learn a new done-for-you system that will come with a workbook, templates, and/or scripts where applicable. Once implemented, these done-for-you systems will amplify your studio growth and help you start earning quick wins right away.
Facebook Ads Trainings with Tracy Morgan
Inner Circle members have access to a deep dive, up-to-date training with Facebook Ads expert, Tracy Morgan. Tracy will help you update your Ads strategies, find out what’s working these days in the paid ads space -- and more importantly -- what’s NOT working. That’s in addition to her daily support in the Facebook group and your monthly expert coaching calls.
Team Retreat Invitation
Inner Circle members will have the opportunity to invite their team members to bi-annual virtual retreats hosted by the DSOA. There are breakout workshops for sales teams, operations, customer service and more departments essential to healthy studio growth.
These team trainings are designed to train your team in the latest systems to streamline your business, as well as provide new ideas and inspiration.
PERSONALIZED SUPPORT & BUILT-IN ACCOUNTABILITY
Welcome to the Family Call
Your Inner Circle journey starts with a Welcome to the Family Call with our Member Success Director to give you a virtual tour of your Inner Circle Membership. We will share how you can make the most of your first 8 weeks in the program that we call On-Ramp. We will answer any questions you might have about the Inner Circle during this call.
1:1 Annual Game Plan
After your Welcome to the Family Call, you will start your journey inside of our 8-week On-Ramp program. Each week will get you focused on the most important systems inside of the Inner Circle for getting results right away. At the end of your 8 weeks inside On-Ramp, we will schedule a 1:1 Annual Game Plan with your Studio Growth Coach. The goal of this 45-minute call is to map out your next 90 days with us and how we are going to achieve 3 big wins during that time. Brainstorming and strategizing your 3 big wins will be the primary focus for this call.
Some common 90-day wins include:
- Hiring and training a new office manager
- Reducing teaching hours by 40-60%
- Increasing their take home wage
- Spending 1-2 additional nights at home with their family
- Re-launching their preschool dance department with a stand out brand
- Putting in place a sustainable financial model that increases the profit margin by 5-10%
- Finding 5 additional hours a week by implementing our planning systems
- Boosting student retention by 5-15% month over month
You’ll walk away from this session with a clear vision and step-by-step execution plan for the next 90 days.
Priority Customer Service
Our Inner Circle members are our priority and to ensure we reply to any questions or enquiries, we have a dedicated email address for you. You won’t have to wait at the end of an email queue. Your emails go to the top of our list and will be answered quickly by our Member Success Team.
You can also utilize our exclusive Inner Circle SMS Customer Service, for convenient help from our team when you’re on the go!
Weekly Office Hours
Our group calls are where the rubber meets the road.
And If you’re stuck during implementation … we are there for you. Our ‘Office Hour’ sessions are where we tackle immediate issues like:
- Your new student enrollment campaign bombs
- You lose your best teacher
- You have a parent causing havoc in the studio
We also celebrate your wins and highlight your successes to inspire and empower the group.
At least once a week, we host group coaching calls exclusively for Inner Circle members to deliver exclusive training sessions and help you with whatever questions or issues you might need help with that week.
You not only get access to our coaching staff on these calls, you also get to connect with other Inner Circle members who may have faced your exact challenge and have come out the other side a winner.
And, one of the most important aspects of the call is… ACCOUNTABILITY.
The group (including our coaches) will keep you on track to make sure you hit your targets.
Think of it like a “booster shot” for your quarterly plans. We are there to support you!
All calls will be recorded and placed in our Inner Circle member website so no need to worry if you miss one.
Monthly Expert Coaching
Experts like Kim McSwain (our people & programs guru), Tracy Morgan (our Facebook ads fairy godmother), Kody Thompson (website & automations) and Shannon Simmons (finance expert) will go live once a month to share their wisdom, strategies and tips for studio success.
MEET OUR CURRENT COACHES:
Studio Growth Coach
Studio Growth Coach
Facebook Ads Coach
Classroom & Teacher Coach
Technology and Website Coach
Julie Kay Stallup
Teaching Expert Coach
Unlimited Momentum Calls
While there is an abundance of support to help you achieve your goals inside the Inner Circle, there may be times when you need to have a one-on-one conversation with one of our mentors.
As an Inner Circle member you have the opportunity to book as many 20-minute 1:1 Momentum Calls with our coaches as you need. Our members rarely use these calls due to the daily support we provide, but they are always there if you need them.
COLLABORATIVE COMMUNITY & TRANSFORMATIVE EVENTS
ROUND THE CLOCK COMMUNITY SUPPORT
Inside the Inner Circle you’re always supported and have access to answers quickly when challenges arise. Our team will ensure that you stay on the right track and are knocking your goals out of the park.
To do that, you need checkpoints. You need to be accountable. You need answers when times get tough. That’s why you’ll have access to an Inner Circle members-only private online group where you will receive round the clock support and feedback from our private global community.
The information that will be shared in this group won’t be available anywhere else. It’s nothing like the DSOA Facebook Group. It’s really next level thinking and strategies.
SMALL GROUP SESSIONS #SQUADGOALS
Jim Rohn said in his famous quote: “You are the average of the five people you spend the most time with.” Well look out, because you’re about to become a world class CEO. Within the first 6 weeks, Inner Circle Members will be placed into one of our squads (small groups of 8-10 studio owners). Our Squad program gives you the ability to utilize a close group of fellow Inner Circle members who can offer you direction based on their experiences. Held monthly online, Squad sessions allow you to dig deep and get the answers you need in a safe and non-judgmental environment.
LIFE CHANGING RETREATS
As an Inner Circle Member, you get the rare opportunity to attend 2-day virtual retreats and 2.5-day in-person retreats that we host throughout the year. You’ll also have unlimited access to the retreat recordings. These events are designed to accelerate growth, and we’ve created them to be genuinely life-changing.
The structure combines expert presentations on specific topics, live member “hot seats” where you’ll receive detailed feedback on your business, plus world-class guest speakers that you won’t get access to anywhere else.
This is a safe space for you to get your biggest challenges, issues and opportunities out on the table. In fact, each Inner Circle member will be required to sign a confidentiality agreement prior to entering the retreat.
CRYSTAL CLEAR STRATEGIC VISION & COACHING
Map Out Your Week Sessions
Each Monday, Clint will go live to help you map out your goals for the week and get “unstuck.” You’ll have direct access to ask anything you like during Clint’s Office Hours. Nothing is off limits and Clint won’t leave the call until everyone feels their questions have been answered and their challenges have been overcome. Clint will also make sure you leave equipped with the resources you need to tackle that week’s BIG goal.
30-day Monthly Planning Sessions
On the first Monday of every month, you’ll be invited to our 30-day Planning Session. Hosted by Clint, these sessions are designed to map out your goals for the next 30 days and how to get there.
Quarterly 90-day Planning Sessions
People often ask us how our Inner Circle members achieve such big results. Our 90-day Planning Sessions are a key ingredient in our massive studio success formula.
These happen live and on a quarterly basis. Each member is required to send in their plans so the mentoring team can track your progress during the following months. These powerful sessions throughout the year give you the clarity, direction and focus you need to achieve your business growth goals.
We’ve also introduced a brand new scoring system for tracking your progress quarter-to-quarter. This gives you a concrete idea of where your studio shines and where there’s room for improvement.
Elite Call with Clint
Inner Circle Members who are making over $1 million in revenue, will get an exclusive invitation to join Clint once a month for an Elite Q&A coaching call.
Diamond Call with Clint
Inner Circle Members who have been in the Inner Circle for 3+ years, will get an exclusive invitation to join Clint once a month for a special Diamond Call & Q&A.
Eliminate all the guesswork about what to do next in your studio
When you join the Inner Circle, my team and I will work with you to map out a crystal clear strategic vision for the future of your studio.
You’ll have the tools and resources to understand exactly where you are, the guidance and mentorship to figure out where you want to go and the accountability and support to actually get there.
You’ll always be 10 steps ahead of the curve and the competition with ongoing education from world-renowned coaching from industry experts and coaching from me, personally!
And if you ever have a question, want feedback or just want to celebrate a big win (and trust me, you’ll have many) you’ve got 24/7 access to a group of like-minded, successful studio owners who are ready and willing to support and encourage you.
Ready to go from constantly putting out fires to a passionate, innovative leader on fire?
WHAT’S THE INVESTMENT?
The Inner Circle is the highest caliber of expert coaching, hands-on mentorship, personalized accountability and continuous support out there today for dance studio owners. And as you might imagine, a program this transformative and comprehensive is not going to fit everyone’s budget.
We do offer monthly payment options and discounts if you pay for your first year in advance. But to be perfectly honest, if price is your first question — there’s a good chance the Inner Circle is not the best fit for you.
Once your application is accepted, we’ll discuss the investment with you on our ‘right fit’ call.
Remember, when you become an Inner Circle member you get:
CONTINUOUS EDUCATION & STUDIO-SPECIFIC STRATEGIES
- STUDIO GROWTH CURRICULUM & TRAININGS
- MONTHLY PRO CLASSES WITH INDUSTRY EXPERTS
- MONTHLY MASTER CLASSES
- FACEBOOK ADS TRAININGS WITH TRACY MORGAN
- TEAM RETREAT INVITATION
COLLABORATIVE COMMUNITY & TRANSFORMATIVE EVENTS
- PRIVATE COMMUNITY SUPPORT 24/7
- INNER CIRCLE RETREAT TICKET
PERSONALIZED SUPPORT & BUILT-IN ACCOUNTABILITY
- WELCOME TO THE FAMILY CALL (ORIENTATION)
- 1:1 ANNUAL GAME PLAN SESSION WITH COACH
- PRIORITY CUSTOMER SERVICE
- WEEKLY OFFICE HOURS WITH COACHES
- MONTHLY EXPERT GROUP COACHING
- 1:1 MOMENTUM CALLS (UNLIMITED 20-MINUTE CALLS WITH A COACH)
CRYSTAL CLEAR STRATEGIC VISION & COACHING WITH CLINT
- MAP OUT YOUR WEEK SESSIONS
- MONTHLY 30-DAY PLANNING SESSIONS
- QUARTERLY 90-DAY PLANNING SESSIONS
would you be worried about the investment if you got results like these?
Bowman Dance Company & School
I increased my retention by 94%.
I increased revenue by $50K.
JDM School of Dance
Since joining the Inner Circle, I've increased enrollment by 140 students.
Dodie Hunter - Eskew
Rising Star Tumbling and Dance Studio
The Inner Circle has helped me step out of my box and try new business tactics.
Here’s how to
Book your free right fit call with one of our Studio Growth Strategists to see if the Inner Circle is the right fit for you and your studio right now. We will discuss the financial investment on that call as well.
STILL HAVE QUESTIONS?
You can email [email protected] with any additional questions you have about the Inner Circle. But if you’re interested, I strongly suggest you go ahead and book your call now. Space is extremely limited and I don’t want you to miss out on the opportunity to join this world class coaching program for Dance Studio Owners.
You’ll have the opportunity to get all your questions answered privately on a phone call with one of our staff members. They will happily discuss your unique situation and advise you on whether this program will be the right fit for you.
We are looking forward to working alongside you to build the studio of your dreams!
To your success,
The Inner Circle is open and accepting applications!
Book your free call to learn more
*Spots are extremely limited and go FAST.