The highest-level, expert-coaching program available for dance studio owners


*It's totally free to apply

Transform your studio into a stand-out business that is growing and profitable without your 24/7 involvement

You started your studio out of a passion for dance and the adoration of your students. Unfortunately that passion and impact on the community don’t always translate into a profitable business and you may feel like you're wearing too many hats, can't take time away from the studio and have nothing to show for your endless effort. 

There IS a way to pay your bills, pay yourself and get out of the daily grind of studio operations!

We work with hundreds of studio owners every day and we know the things you need more of:  time and money.

Studio ownership doesn’t have to be stressful for you to be successful

You CAN build a profitable studio that kids love to attend and you love to run. 

You CAN build a studio that not only functions but actually grows while you’re away, giving you more free time with your loved ones. 

Let us show you how to stop running around putting out fires and return to the passionate, confident leader you were when you first started out (just with a lot more cash in the bank and way more time to spend doing the things you love).

It’s 100% free to apply.


The process has taken years and continues to evolve because we wanted this program to be like nothing else available to dance studio owners on the planet. We used to be studio owners ourselves. So we thought about OUR dream group when we created this program; what we wished we had while we were building our businesses. We know that there’s nothing out there that compares because we searched for it for years.

This program doesn't just change members' businesses


See for yourself...

It’s 100% free to apply

The Inner Circle is right
for you, if you...

...Have LESS THAN 200 students & are making a small or part-time living

You’re frustrated because you’re working harder than you could have ever imagined, yet you can barely make ends meet. Money comes in one week and right back out the next. You feel alone in your business journey and sometimes it feels like no one takes you seriously. Some people in your life might even use air quotes when referring to your “business” or consider it your “side-hustle.” If only they knew the actual amount of hustle that you put in – day in and day out. They may not get it, but we do. It’s normal to feel overwhelmed at this stage. You just need some guidance on how to move forward and grow your business to fulfill your ultimate vision. 

...Have between 200-400 students & your own venue

You’re dealing with the challenges of recruiting and keeping good teachers, while also trying to keep all of your parents and students happy. Your enrollment numbers are stable, but you still feel like you can never get ahead. Your to-do list is never ending and you’re so focused on staying afloat that you’re just reacting to what’s going on around you, never getting on top of it. We’ve been there. In fact, this is where about 40% of studios in this industry are. This is a sink or swim moment for you and your studio. You need a solid business model, gap-free enrollment system and a robust marketing and engagement strategy in place to make sure it’s the latter.

...Have 400-800 students but zero free time

You’ve recruited responsible and passionate teachers that the students love, but you’re working harder than ever. You’re still teaching in the studio several hours a week and doing the jobs of about 6 different people. Sure, you’re earning good money but you feel like you have no personal life. Your phone and email inbox are always blowing up and even when you’re physically away from the studio, you’re always there mentally. If you live in a small town, you might feel like things have plateaued, you’ve exhausted the market and there are no more families to offer your services to. As the studio grows you’re finding it harder to meet everyone’s expectations and you know that something’s got to give. At this point, it’s all about implementing systems, delegating and training your staff to take over so that you can get your life back without compromising the success of your studio.

...Have MORE THAN 800 students and are THE go-to studio in your area

You have built a solid business model with processes and systems all dialed in which has greatly freed up your time. You’ve introduced multiple revenue streams so you’re not worried about finances or the long-term outlook of your studio. Your marketing and engagement plan is working 24 hours a day, 7 days a week and 365 days a year, which means you are always enrolling new students. You might be thinking “This is the dream! Why do I need the Inner Circle?” First off, there’s ALWAYS room for improvement and better, more efficient systems that save you time and money. But it’s also lonely at the top. Inside the Inner Circle, you’ll be surrounded by other growth-oriented studio owners to share ideas with, get inspired and celebrate your BIG wins. You’ll also learn leadership skills allowing you to fully step into the Studio CEO role

the inner circle has helped studio owners in each of these phases of studio ownership take their studios to the next level!

12 new students enrolled in 1 week!

29 new students & I've increased my retention to 83%

Week 2 of IC and we are at 81!

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Get the financial clarity and numbers you need to pay yourself well and enjoy your personal life outside the studio.

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Attract, enroll and retain more students than ever before and serve both those students and your community in creative, exciting and impactful ways.

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Open up new revenue streams, expand your empire and become the strong, confident business owner and leader you were born to be.

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Go on an extended vacation knowing with 100% certainty that your studio is not only functioning, but actually growing while you’re away.

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Never feel alone in your studio growth journey because you’ve got access to a like-minded tribe of studio owners at your fingertips.

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Lead a team you love and trust completely, where every single person on your payroll is in total alignment with your values and vision.

The highest caliber of dance studio specific expert training, personalized support and strategic coaching out there today

When you join the Inner Circle, you’ll get the specific  proven, plug-and-play systems that will transform your studio. Our world-class coaches will help you map out a crystal clear strategic vision that’s 100% unique and tailored to your specific business goals and definition of “success.” And with personal check-ins, fun contests and regular coaching calls, you’ll have all the accountability, support and motivation you need to reach those goals.

You’ll also get 24/7 access to a collaborative community of growth-oriented studio owners who are teeming with innovative ideas and feedback. Plus, continuous training and education from world-renowned industry experts to encourage and inspire you to stay ahead of the curve and the competition.


7 dancers in 7 days!

from 530 to 780 students in 5 weeks!!

$2000 extra in camp sign ups!

we are up $23,000+ from 2021 q1!

one million $ profit in my business!

highest student enrollment ever at 148 and growing!

30 new students in 30 days!

five additional enrollments in 24 hours!

18 new enrollments in two weeks!

within 30mins we had 45 pre schoolers register!

Over 90% retention of unique students!!

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When you join The INNER CIRCLE
you get...

  • 8-Week Onboarding
  • 1:1 Annual Game Plan*
  • Quarterly, Monthly and Weekly Planning Sessions
  • Studio Growth Curriculum
  • Done-For-You Systems
  • Monthly Content Bundles
  • Monthly Master Classes
  • Facebook Ads Training
  • Studio-Specific Financial Coaching
  • Round-the-Clock Community Support
  • Strategic Vision-Setting
  • Expert Coaching
  • Team-Building Opportunities
  • Priority Customer Service
  • Private Trainings Podcast




When you join the Inner Circle, the DSOA team will work with you to map out a crystal clear strategic vision for the future of your studio. You’ll have the tools and resources to understand exactly where you are, the guidance and mentorship to figure out where you want to go and the accountability and support to actually get there. You’ll always be 10 steps ahead of the curve and the competition with ongoing education from world-renowned coaching from industry experts.


The Inner Circle Studio Growth Curriculum is full of strategies and systems proven to get results in a short amount of time. Why reinvent the wheel when the Inner Circle has everything you need ready to simply copy and paste into your studio? And when we say these systems work, we mean it. If you can spend just 3 hours per week with the Studio Growth Curriculum, you will likely start seeing results right away and make your investment back in no time.


We’ve designed the entire Inner Circle program to help you eliminate overwhelm and get back to the reason you started your studio in the first place: to make a real difference in your students’ lives every single day. 

Which is why we start with the #1 thing that stresses most studio owners out: their financial numbers and cash flow. When you join the Inner Circle, you’ll analyze your studio’s finances, marketing, operations and leadership like never before. Once your basic financial needs are met, it’s easy to fall back in love with running your studio.



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Think of our Studio Growth Curriculum as a university for Dance Studio Owners. Inside the Inner Circle we have 9 core subjects that are taught through videos and templates. Our members call them “plug and play” systems because all of the work is done for you.

We’ll provide a timeline mapping out which subjects we recommend you conquer and in the order you should complete them for maximum success. You can access the curriculum anytime through our Inner Circle membership portal.  You have the option to follow our recommended yearly plan, or go at your own pace! The choice is up to you.

...With Marketing automation on autopilot

The Inner Circle's exclusive Studio Sync is a truly plug-and-play Marketing Platform that will allow you to connect to your studio's Meta Ads account, customize and run Facebook ads, or use one of our tried-and-true templates, and have all of your follow-ups automated in just a few quick steps.  
Plus, we've built in our top 5 systems for:

  • converting leads to enroll,
  • onboarding new dancers,
  • getting inactive leads to take interest,
  • re-enrolling dancers from season to season,
  • and increasing frequency so your dancers do more with your studio!
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Why you'll love Studio Sync:

  1. This marketing platform is fully customizable to fit your studio's brand.
  2. You'll have access to pre-loaded templates to customize and make highly effective ads, fast.
  3. All tasks and timeline automations are pre-set to follow Inner Circle best practices
  4. Clear reporting reveals exactly what's working so you can make data-based decisions.
  5. It is absolutely ZERO cost with your Inner Circle membership! (Outside agencies charge $500-$1500 for these types of platforms. With the support of our IC experts, you no longer need to spend money with high-cost marketing firms!)


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  • The Customer Journey
  • The Enrollment Process
  • Your Student Attraction Marketing Plan
  • Copywriting Crash Course
  • Content Calendar
  • Paid Advertising
  • Building A Knockout Brand
  • Outside The Box Marketing
  • 12 Month Marketing Calendar
  • Keeping Students All Year Round
  • The Customer Experience
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  • Numbers 101
  • Financial Model
  • Class Capacity
  • Pricing Structure
  • Budgeting
  • Revenue Streams
  • Systems Playbook
  • Handbooks
  • Project Planning
  • Goal Setting/Vision Casting
  • Productivity
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  • Org Chart & Team Growth Planning
  • Team Meetings
  • KPIS
  • Performance Reviews
  • Hiring Funnel
  • Team Onboarding
  • Position Descriptions
  • Communication
  • Wages & Pay
  • Team Retreats & Training
  • Personality Tests
  • Seven Figure Studio Mindset



We put together the industry’s BEST coaches who will share the secret sauce that we really don’t share anywhere else. It’s “next level” information that you won’t find in any other program videos, podcasts, webinars or community.

Done-for-you systems

Inside the Inner Circle, you'll have total access to our most requested systems to grow and lead your studio, including:

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The 11-Step Enrollment Process 

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Student Attraction Marketing Plan 

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Facebook Paid Advertising 

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The Hiring Funnel 

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The Team Onboarding System

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IC Finance Model

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Top Revenue Streams 

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Pricing Structure 

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Re-Enrollment and Engagement Process 

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Copywriting Crash Course + Content Calendar 

Plus, many more!
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Monthly Master classes

Our Inner Circle Coaches hold LIVE Master Classes each month! Every month, you’ll learn a new done-for-you system that will come with a workbook, templates, and/or scripts where applicable. Once implemented, these done-for-you systems will amplify your studio growth and help you start earning quick wins right away.

Facebook Ads Training

Inner Circle members have access to a deep dive, up-to-date training with Meta Ads experts. Inside the IC, we help you update your Ads strategies, find out what’s working these days in the paid ads space -- and more importantly -- what’s NOT working. Get daily support in the Facebook group plus small group implementation sessions.

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Team Retreats

Inner Circle members* will have the opportunity to invite their team members to bi-annual virtual retreats hosted by the DSOA. There are breakout workshops for sales teams, operations, customer service and more departments essential to healthy studio growth.

These team trainings are designed to train your team in the latest systems to streamline your business, as well as provide new ideas and inspiration.

*Premier Level



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8-Week onboarding

Your Inner Circle journey starts with a Welcome to the Family Call to give you a virtual tour of your Inner Circle Membership. From there, we provide a clear plan for your first 8 weeks so you can best leverage the Inner Circle's resources and begin to implement what you learn quickly, without feeling overwhelmed.

1:1 Annual Game Plan

After your Welcome to the Family Call, you will start your journey inside of our 8-week On-Ramp program. Each week will get you focused on the most important systems inside of the Inner Circle for getting results right away. At the end of your 8 weeks inside On-Ramp, we will schedule a 1:1 Annual Game Plan with your Studio Growth Coach. The goal of this 45-minute call is to map out your next 90 days with us and how we are going to achieve 3 big wins during that time. Brainstorming and strategizing your 3 big wins will be the primary focus for this call.

Some common 90-day wins include:

  • Hiring and training a new office manager
  • Reducing teaching hours by 40-60%
  • Increasing their take home wage
  • Spending 1-2 additional nights at home with their family
  • Re-launching their preschool dance department with a stand out brand
  • Putting in place a sustainable financial model that increases the profit margin by 5-10%
  • Finding 5 additional hours a week by implementing our planning systems
  • Boosting student retention by 5-15% month over month

You’ll walk away from this session with a clear vision and step-by-step execution plan for the next 90 days.

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Priority Customer Service

Our Inner Circle members are our priority and to ensure we reply to any questions or enquiries, we have a dedicated email address for you. You won’t have to wait at the end of an email queue. Your emails go to the top of our list and will be answered quickly by our Member Success Team.

You can also utilize our exclusive Inner Circle SMS Customer Service, for convenient help from our team when you’re on the go!

Weekly Office Hours

Our group calls are where the rubber meets the road.

This is sacred time we dedicate to your specific questions and obstacles. Our ‘Office Hour’ sessions are where we tackle immediate issues like:

  • Your new student enrollment campaign bombs
  • You lose your best teacher
  • You have a parent causing havoc in the studio

We also celebrate your wins and highlight your successes to inspire and empower the group.

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At least once a week, we host group coaching calls exclusively for Inner Circle members to deliver exclusive training sessions and help you with whatever questions or issues you might need help with that week.

You not only get access to our coaching staff on these calls, you also get to connect with other Inner Circle members who may have faced your exact challenge and have come out the other side a winner.

And, one of the most important aspects of the call is… ACCOUNTABILITY.

The group (including our coaches) will keep you on track to make sure you hit your targets.

Think of it like a “booster shot” for your quarterly plans. We are there to support you!

All calls will be recorded and placed in our Inner Circle member website so no need to worry if you miss one.

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Expert Coaching

Get your dose of our topic experts like Kim McSwain (Team & Leadership Guru), David Westveer (Finance Maestro), Julie Kay Stallcup (Curriculum Queen), and Jeanne-Marie Branche (Content Creation Boss) for continued growth! We go live with each of these experts 4x per year.


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Shannon Westveer

Studio Growth Coach

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Jodi Shilling

Studio Growth Coach

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Cara Poppitt

Studio Growth Coach

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Annie thistle

Studio Growth Coach

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Mary Giattino

Studio Growth Coach

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Studio Growth Coach

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Facebook Ads Expert

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Teaching Coach

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Jeanne-Marie Branche

Content Coach

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David Westveer

Finance Coach

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Team Coach

Unlimited Momentum Calls

While there is an abundance of support to help you achieve your goals inside the Inner Circle, there may be times when you need to have a one-on-one conversation with one of our mentors.

As an Inner Circle member* you have the opportunity to book as many 20-minute 1:1 Momentum Calls with our coaches as you need. Our members rarely use these calls due to the daily support we provide, but they are always there if you need them.

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*Premier Level

Want personalized support & accountability from our team of world-renowned coaches?


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Inside the Inner Circle you’re always supported and have access to answers quickly when challenges arise. Our team will ensure that you stay on the right track and are knocking your goals out of the park.

To do that, you need checkpoints. You need to be accountable.  You need answers when times get tough. That’s why you’ll have access to an Inner Circle members-only private online group where you will receive round the clock support and feedback from our private global community. 

The information that will be shared in this group won’t be available anywhere else. It’s nothing like the DSOA Facebook Group. It’s really next level thinking and strategies.


Jim Rohn said in his famous quote: “You are the average of the five people you spend the most time with.” Well look out, because you’re about to become a world class CEO. Within the first 6 weeks, Inner Circle Members* will be placed into one of our squads (small groups of 8-10 studio owners). Our Squad program gives you the ability to utilize a close group of fellow Inner Circle members who can offer you direction based on their experiences. Held monthly online, Squad sessions allow you to dig deep and get the answers you need in a safe and non-judgmental environment.

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*Premier Level

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Unlimited 1:1 Marketing Momentum Calls

Get hands-on support during these 1:1 Marketing Momentum Sessions!* You’ll be able to book a call at your convenience to get personal support with Facebook Ads, marketing funnels, content strategy, and more!

*Premier Level



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Map Out Your Week Sessions

Each Monday, we go live to help you map out your goals for the week and get “unstuck.” You’ll have direct access to ask anything you like. Nothing is off limits and we won’t leave the call until everyone feels their questions have been answered and their challenges have been overcome. Our team will also make sure you leave equipped with the resources you need to tackle that week’s BIG goal.

30-day Monthly Planning Sessions

On the first Monday of every month, you’ll be invited to our 30-day Planning Session. Hosted by our Inner Circle leadership team, these sessions are designed to map out your goals for the next 30 days and how to get there.

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Quarterly 90-day Planning Sessions

People often ask us how our Inner Circle members achieve such big results. Our 90-day Planning Sessions are a key ingredient in our massive studio success formula.

These happen live and on a quarterly basis. Each member is required to send in their plans so the mentoring team can track your progress during the following months. These powerful sessions throughout the year give you the clarity, direction and focus you need to achieve your business growth goals.

We’ve also introduced a brand new scoring system for tracking your progress quarter-to-quarter. This gives you a concrete idea of where your studio shines and where there’s room for improvement.

Samantha Price

The Inner Circle has helped me to get clarity on my vision, my why, and establish an incredible studio culture.

Darby Iva Pack

The Inner Circle has really helped me organize my business and implementing the systems they teach is one of the best things that happened to my studio. The feedback from our parents is wonderful but the result I’m most proud of is my strength as a studio owner.

Hillary Parnell

Over time, the biggest game changer was the 11 step enrollment process. It is hands down the smartest, most effective thing you can do for your business.

Gwenn Capodieci

I was almost ready to close my doors. The Inner Circle has made me a confident CEO, I now take care of myself outside of the studio, and I have a never ending source of inspiration.

Lindsey Hadley

Things were out of control and I needed help. I had lost my passion. But now my finances are under control and I've gotten my life back.

I know you’re thinking



WE GET IT. The 2 things studio owners never seem to have enough of are time and money. So it might seem counter-intuitive to join a program that is going to cost money and take up your time. We know you're thinking it, and that’s perfectly okay! That kind of critical thinking is actually a good sign that you’re ready for the Inner Circle. 

Think of the Inner Circle like an investment in your own professional development and future that’s designed to not only earn back your initial investment very quickly, but likely multiply it. 

Yes, there is some time investment required, but the done-for-you systems and templates you’re going to get will make implementing everything way easier and way faster than anything you would have done on your own. 

Not to mention the monetary costs and time wasted on trial and error when you do it yourself. Our methods are proven to work and get massive returns on investment. The results really speak for themselves. 

We've yet to meet a member who said "I wish I waited longer to join the Inner Circle" and we're betting you won't either.

The Inner Circle is the highest caliber of expert coaching and hands-on mentorship out there today for dance studio owners. As you might imagine, a program this transformative and comprehensive is not going to fit everyone’s budget. 

We do offer a substantial discount if you pay for your first year in advance. But if a monthly payment plan better fits your current circumstances, we offer that option too.

After you apply, you’ll be invited to join a Right Fit Call with one of our Studio Growth Strategists. You’ll be able to discuss the financial investment on that call.



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The Inner Circle was created by studio owners, for studio owners

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Our founder and CEO, Clint Salter, started his dance studio out of a passion for teaching dance and a love for children that still endures to this day. But, at the time, he had absolutely NO IDEA how to run a business.

He was wearing way too many hats and most days would just cross his fingers and pray that nothing would go horribly wrong.

He didn’t have time to even think about creating a plan or strategy to grow the business because he was struggling to keep the studio afloat and make ends meet.

Sound familiar?

It was challenging to say the least, but eventually he cracked the code to running a successful dance studio...


Fast forward 8 years -- the keys to Clint's studio transformation have been integrated into the proven, done-for-you strategies inside the Inner Circle. We empower studio owners to create the same success, abundance and fulfillment in their lives and businesses that Clint did, minus the costly trial and error along the way. Our team has impacted the lives of over 35,000+ dance studio owners globally through our programs, podcasts, newsletters, trainings and live events.

We have poured our heart and soul into providing the highest caliber of expert coaching, hands-on mentorship and community support out there today for dance studio owners. And we’ve packaged it all up into the transformational crown jewel we call the Inner Circle.

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435 registrations in the first 24 hrs!

20 camps with 215 campers!

Our spring break camps just sold out!

Win! I've outgrown my home studio.

so far I've got 12 students!

222 enrollments in 24 hrs!

400 students enrolled!

6 of our classes are already oversold!

we took in $200,000 in revenue in January!

Over 300 NEW students at the studio!

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Shawna kwan

After joining the Inner Circle, I experienced my fist profitable year. Now I have systems and processes for everything and if I can do it, I know anyone can.

Ryan & Rebecca Bickerton

Now that we have this networking tool and the accountability that comes with it, it has set us on a path of success. Clint is bringing us the most current tools in our sector that we wouldn’t have known about if we weren’t part of the Inner Circle.

Angela Mannella-Hoffman

I started the Inner Circle 7 years ago. In that time, my business has propelled in student numbers, in understanding how to be a CEO and learning more about how I can make an impact in other people’s lives through my dance studio.

kimberly field

The Inner Circle is probably my best investment as a leader. Every year I learn something new and I’m inspired by all the studio owners that are around me. It helps me become a better leader.

Veronique Sevigny Le-Clerc

Since joining the Inner Circle, we've double our students, I feel like a CEO, and I now can take days off every week.


If you’re committed to growth and you’ve got at least 80 students, you’re the perfect candidate for the Inner Circle.

Isn’t it high time you invest in your studio, invest in yourself as a leader and as an individual?

The transformation that is the Inner Circle doesn’t stop at more students and more revenue. You’ll be able to spend more time with the people you love, doing the things you love. You’ll gain confidence in yourself as a business owner and clarity about the future that you’ve never had before. Your life will be less stressful, and more joyful.

how to apply

Step 1:

Fill out the Inner Circle Application (it's totally FREE)!

Step 2:

Book your FREE Right Fit Call with one of our Studio Growth Strategists. 

You’ll have the opportunity to get all your specific questions answered on this 1:1 totally confidential call. You’ll get to discuss your unique situation and whether this program will be the right fit for you. We’ll also discuss the financial investment and your options on that call. 

We are looking forward to working alongside you to build the studio of your dreams!


Ready to grow your studio and reclaim your life?


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