THE INNER CIRCLE | The highest-level, expert coaching program for dance studio owners
JOIN THE INNER CIRCLE TODAY!
Are you running your studio, or is it running you?
Ever feel like you're wearing 17 hats, constantly putting out fires and getting nowhere fast?
You're not alone! Many dance studio owners struggle with the business side of running a successful studio. Which makes total sense. There’s no business degree specifically tailored towards dance studio owners. Well, not really... until now!
With the highest caliber of expert knowledge, personalized support and strategic coaching available specifically for studio owners today, The Inner Circle is basically like business school, but way more fun!
ADDED 250 NEW STUDENTS IN 5 WEEKS!
AVERAGING OVER 2 CLASSES PER STUDENT!
BACK TO PRE-COVID NUMBERS AND FINALLY ABLE TO TAKE TIME OFF!
She Reached $1 Million In Profit!
SHE'S ABOVE HER PRE-COVID NUMBERS!
SHE INCREASED HER CAMP SIGN UPS BY $2,000!
HER STUDIO IS DOING WELL ENOUGH THAT SHE'S VACATIONING WITH NO WORRIES!
SHE'S MAKING RECORD REVENUE SURPASSING HER PRE-PANDEMIC NUMBERS!
She has more time to spend with her family!
SHE WENT LIVE AND GOT 44 LINK CLICKS AND 23 COMPLETIONS OVERNIGHT!
56 BRAND NEW REGISTRATIONS IN SEPTEMBER!
NEW STUDENTS WITHIN 30 MINUTES TO OVER 100 FOR THE FIRST DAY!
SHE FINALLY LAUNCHED HER VIRTUAL STUDIO!
DESPERATELY NEED TO HIT 500 STUDENTS, ABOUT TO BREAK 600 IN NEXT COUPLE OF DAYS!
SHE PROVIDED VALUE AND INSPIRATION TO HER COMMUNITY.
SHE'S REACHED THE HIGHEST NUMBER OF STUDENTS SHE'S EVER HAD.
SHE HAS ALREADY FILLED 2 OF HER NEW CLASSES!
SHE ACHIEVED 18 NEW ENROLLMENTS IN 2 WEEKS!
HER RETENTION RATE IS AT 81%!
HER GOAL WAS TO ENROL 200 STUDENTS BY JULY AND JUST HIT 220!
We get where you're at, because we've been there.
The Inner Circle is the industry’s leading expert & brain trust in dance studio growth because we've been in your shoes. Our founder & CEO, Clint Salter, started his dance studio out of a passion for teaching dance a love for children (still true). But, at the time, he had absolutely NO IDEA how to run a business.
He was wearing way too many hats and most days would just cross his fingers and pray that nothing would go horribly wrong.
He didn’t have time to even think about creating a plan or strategy to grow the business because he was struggling to keep the studio afloat and make ends meet.
It was challenging to say the least, but eventually he cracked the code to running a successful dance studio...
In just 12 months Clint's studio went from 30 students in a community hall to hundreds of students, classes at capacity and multiple revenue streams in place.
Fast forward 8 years -- the keys to Clint's studio transformation have been iterated into proven, done-for-you strategies that allow the Inner Circle to empower studio owners to create the same success, abundance and fulfillment in their lives and businesses (minus the costly trial and error process Clint experienced along the way). Our team has impacted over 35,000+ dance studio owners’ lives through our programs, podcasts, newsletters, trainings and live events, all over the world.
We have poured our heart and soul into providing the highest caliber of expert coaching, hands-on mentorship, personalized accountability and continuous support out there today for dance studio owners. And we’ve packaged it all up into the transformational crown jewel we call the Inner Circle.
FALL BACK IN LOVE WITH YOUR STUDIO
We’ve designed the entire Inner Circle program to help you do one thing, and one thing only...
Eliminate overwhelm and get back to the reason you started your studio in the first place: to make a real difference in your students’ lives every single day.
Which is why we start with the #1 thing that stresses most studio owners out: their financial numbers and cash flow. When you join the Inner Circle, you’ll analyze your studio’s finances, marketing, operations and leadership like never before.
I WANT YOU TO TAKE A MOMENT AND IMAGINE...
Imagine leaving your studio behind and going on an extended vacation knowing with 100% certainty that your studio is not only functioning, but actually growing while you’re away.
Imagine leading a team you love and trust completely, where every single member of that team is in total alignment with your values and vision.
Imagine attracting, enrolling and retaining more students and serving those students and your community in creative, exciting and impactful ways.
Imagine opening up new revenue streams, expanding your empire and becoming the strong, confident leader you were born to be.
Imagine never feeling alone in your studio journey or having to wonder “Who should I ask about this?” again because you’ve got a tribe that has your back.
THAT’S WHAT LIFE LOOKS LIKE AFTER THE INNER CIRCLE
6 OF HER CLASSES HAVE ALREADY SOLD OUT!
She registered 200 students in 24 hours!
She's hit her highest enrollment ever!
HE MOVED HER STUDIO INTO A BRAND NEW SPACE AND GREW ENROLLMENT BY 150 STUDENTS
Her profit grew by 17%!
SHE'S "KNOCKING IT OUT OF THE PARK" WITH STUDIO ENROLLMENTS!
52 NEW ENROLLMENTS IN JANUARY! STUDIO THRIVING WHILE SHE'S AS HOME WITH HER TWINS
HUGE RESULTS IN JUST 48 HOURS!
INCREASED STUDIO REVENUE BY $55K AND MORAL IS BETTER THAN EVER
SHE DISCOVERED A NEW REVENUE STREAM WITH MARGINS OVER 150%
ON TRACK TO DO $500,000 THIS YEAR!
399 NEW STUDENTS IN 2 WEEKS!
FROM 35 TOTAL STUDENTS IN 2020 TO 362 FOR 2021!
SHE HAS SURPASSED HER GOALS!
SHE HAS BEEN ABLE TO RUN HER STUDIO SUCCESSFULLY ONLINE!
CRUSHED NEW STUDIO GOAL AND HAD TO INCREASE GOALS JUST TO KEEP UP
REACHED 400 STUDENTS AND HAS BEST ADMIN TEAM EVER
PROFIT UP BY $62,000
PROFIT UP $15,000 AND CREATED A NEW CURRICULUM
PROVEN STRATEGIES FOR GROWTH
BUSINESS SCHOOL FOR DANCE STUDIOS
Think of our Studio Growth Curriculum as a university for Dance Studio Owners. Inside the Inner Circle we have 9 core subjects that are taught through videos and templates. Our members call them “plug and play” systems because all of the work is done for you.
We’ll provide a timeline mapping out which subjects we recommend you conquer and in the order you should complete them for maximum success. You can access the curriculum anytime through our Inner Circle membership portal. You have the option to follow our recommended yearly plan, or go at your own pace! The choice is up to you.
THE INNER CIRCLE TEACHES + SUPPORTS YOU ON...
- The Customer Journey
- The Enrollment Process
- Student Attraction Marketing
- Writing for Your Audience
- Content Calendar
- Paid Advertising
- Building A Knockout Brand
- Outside-the-Box Marketing
- 12 Month Marketing Calendar
- Keeping Students Year-Round
- The Customer Experience
- Numbers 101
- Financial Model
- Class Capacity
- Pricing Structure
- Revenue Streams
- Systems Playbook
- Project Planning
- Goal Setting/Vision Casting
- Org Chart & Team Growth Planning
- Team Meetings
- Performance Reviews
- Hiring Funnel
- Team Onboarding
- Position Descriptions
- Wages & Pay
- Team Retreats & Training
- Personality Tests
- Seven Figure Studio Mindset
Monthly Master classes
Our Inner Circle Coaches will be holding brand new, LIVE Master Classes each month! Every month, you’ll learn a new done-for-you system that will come with a workbook, templates, and/or scripts where applicable. Once implemented, these done-for-you systems will amplify your studio growth and help you start earning quick wins right away.
We put together the industry’s BEST coaches who will share the secret sauce that we really don’t share anywhere else. It’s “next level” information that you won’t find in any other program videos, podcasts, webinars or community.
Facebook Ads Trainings with Tracy Morgan
Inner Circle members have access to a deep dive, up-to-date training with Facebook Ads expert, Tracy Morgan. Tracy will help you update your Ads strategies, find out what’s working these days in the paid ads space -- and more importantly -- what’s NOT working. That’s in addition to her daily support in the Facebook group and your monthly expert coaching calls.
Inner Circle members will have the opportunity to invite their team members to bi-annual virtual retreats hosted by the DSOA. There are breakout workshops for sales teams, operations, customer service and more departments essential to healthy studio growth.
These team trainings are designed to train your team in the latest systems to streamline your business, as well as provide new ideas and inspiration.
PERSONALIZED SUPPORT & BUILT-IN ACCOUNTABILITY
Your Inner Circle journey starts with a Welcome to the Family Call with our Member Success Director to give you a virtual tour of your Inner Circle Membership. From there, we provide a clear plan for your first 9 weeks so you can best leverage the Inner Circle's resources and begin to implement what you learn quickly, without feeling overwhelmed.
1:1 Annual Game Plan
After your Welcome to the Family Call, you will start your journey inside of our 8-week On-Ramp program. Each week will get you focused on the most important systems inside of the Inner Circle for getting results right away. At the end of your 8 weeks inside On-Ramp, we will schedule a 1:1 Annual Game Plan with your Studio Growth Coach. The goal of this 45-minute call is to map out your next 90 days with us and how we are going to achieve 3 big wins during that time. Brainstorming and strategizing your 3 big wins will be the primary focus for this call.
Some common 90-day wins include:
- Hiring and training a new office manager
- Reducing teaching hours by 40-60%
- Increasing their take home wage
- Spending 1-2 additional nights at home with their family
- Re-launching their preschool dance department with a stand out brand
- Putting in place a sustainable financial model that increases the profit margin by 5-10%
- Finding 5 additional hours a week by implementing our planning systems
- Boosting student retention by 5-15% month over month
You’ll walk away from this session with a clear vision and step-by-step execution plan for the next 90 days.
Priority Customer Service
Our Inner Circle members are our priority and to ensure we reply to any questions or enquiries, we have a dedicated email address for you. You won’t have to wait at the end of an email queue. Your emails go to the top of our list and will be answered quickly by our Member Success Team.
You can also utilize our exclusive Inner Circle SMS Customer Service, for convenient help from our team when you’re on the go!
Weekly Office Hours
Our group calls are where the rubber meets the road.
This is sacred time we dedicate to your specific questions and obstacles. Our ‘Office Hour’ sessions are where we tackle immediate issues like:
- Your new student enrollment campaign bombs
- You lose your best teacher
- You have a parent causing havoc in the studio
We also celebrate your wins and highlight your successes to inspire and empower the group.
At least once a week, we host group coaching calls exclusively for Inner Circle members to deliver exclusive training sessions and help you with whatever questions or issues you might need help with that week.
You not only get access to our coaching staff on these calls, you also get to connect with other Inner Circle members who may have faced your exact challenge and have come out the other side a winner.
And, one of the most important aspects of the call is… ACCOUNTABILITY.
The group (including our coaches) will keep you on track to make sure you hit your targets.
Think of it like a “booster shot” for your quarterly plans. We are there to support you!
All calls will be recorded and placed in our Inner Circle member website so no need to worry if you miss one.
Monthly Expert Coaching
Experts like Kim McSwain (our people & programs guru), Tracy Morgan (our Facebook ads fairy godmother), Kody Thompson (website & automations) and Shannon Simmons (finance expert) will go live once a month to share their wisdom, strategies and tips for studio success.
MEET OUR CURRENT COACHES:
Studio Growth Coach
Studio Growth Coach
Facebook Ads Coach
Classroom & Teacher Coach
Technology and Website Coach
Julie Kay Stallup
Teaching Expert Coach
COLLABORATIVE COMMUNITY & TRANSFORMATIVE EVENTS
ROUND THE CLOCK COMMUNITY SUPPORT
Inside the Inner Circle you’re always supported and have access to answers quickly when challenges arise. Our team will ensure that you stay on the right track and are knocking your goals out of the park.
To do that, you need checkpoints. You need to be accountable. You need answers when times get tough. That’s why you’ll have access to an Inner Circle members-only private online group where you will receive round the clock support and feedback from our private global community.
The information that will be shared in this group won’t be available anywhere else. It’s nothing like the DSOA Facebook Group. It’s really next level thinking and strategies.
CRYSTAL CLEAR STRATEGIC VISION & COACHING
Map Out Your Week Sessions
Each Monday, Clint will go live to help you map out your goals for the week and get “unstuck.” You’ll have direct access to ask anything you like during Clint’s Office Hours. Nothing is off limits and Clint won’t leave the call until everyone feels their questions have been answered and their challenges have been overcome. Clint will also make sure you leave equipped with the resources you need to tackle that week’s BIG goal.
30-day Monthly Planning Sessions
On the first Monday of every month, you’ll be invited to our 30-day Planning Session. Hosted by Clint, these sessions are designed to map out your goals for the next 30 days and how to get there.
Quarterly 90-day Planning Sessions
People often ask us how our Inner Circle members achieve such big results. Our 90-day Planning Sessions are a key ingredient in our massive studio success formula.
These happen live and on a quarterly basis. Each member is required to send in their plans so the mentoring team can track your progress during the following months. These powerful sessions throughout the year give you the clarity, direction and focus you need to achieve your business growth goals.
We’ve also introduced a brand new scoring system for tracking your progress quarter-to-quarter. This gives you a concrete idea of where your studio shines and where there’s room for improvement.
Eliminate all the guesswork about what to do next in your studio
When you join the Inner Circle, my team and I will work with you to map out a crystal clear strategic vision for the future of your studio.
You’ll have the tools and resources to understand exactly where you are, the guidance and mentorship to figure out where you want to go and the accountability and support to actually get there.
You’ll always be 10 steps ahead of the curve and the competition with ongoing education from world-renowned coaching from industry experts and coaching from me, personally!
And if you ever have a question, want feedback or just want to celebrate a big win (and trust me, you’ll have many) you’ve got 24/7 access to a group of like-minded, successful studio owners who are ready and willing to support and encourage you.
Ready to go from constantly putting out fires to a passionate, innovative leader on fire?
READY TO GET STARTED?
The Inner Circle is the highest caliber of expert coaching, hands-on mentorship, personalized accountability and continuous support out there today for dance studio owners. And as you might imagine, a program this transformative and comprehensive is not going to fit everyone’s budget.
We do offer a substantial discount if you pay for your first year in advance. But if a monthly payment plan better fits your current circumstances, we offer that option too.
As an Inner Circle member you get:
CONTINUOUS EDUCATION & STUDIO-SPECIFIC STRATEGIES
- DONE-FOR-YOU PLANS TO GROW YOUR STUDIO
- STUDIO-SPECIFIC FINANCIAL COACHING
- CUSTOMIZED STRATEGY-SETTING WITH INDUSTRY EXPERTS
- MONTHLY MASTER CLASSES
- COMPREHENSIVE ADS TRAININGS
- TEAM BUILDING OPPORTUNITIES
COLLABORATIVE COMMUNITY & TAILORED SUPPORT
- INNER CIRCLE SUPPORT 24/7
- DEDICATED OFFICE HOURS
- ENGAGED COMMUNITY OF STUDIO CEOS, LIKE YOU
PERSONALIZED SUPPORT & BUILT-IN ACCOUNTABILITY
- WELCOME CALL
- CLEAR, 9-WEEK ONBOARDING
- 1:1 ANNUAL GAME PLANNING
- WEEKLY OFFICE HOURS WITH EXPERT COACHES
- MONTHLY GROUP COACHING
- 1:1 MOMENTUM CALLS
- ADDITIONAL GROWTH OPPORTUNITIES TO MATCH YOUR CEO JOURNEY
CRYSTAL CLEAR STRATEGIC VISION & COACHING WITH CLINT
- MAP OUT YOUR WEEK SESSIONS
- MONTHLY 30-DAY PLANNING SESSIONS
- QUARTERLY 90-DAY PLANNING SESSIONS
READY FOR AN INCREDIBLE YEAR OF TRANFORMATIONAL CURRICULUM AND COACHING TO GROW YOUR STUDIO AND RECLAIM YOUR LIFE?!
would you be worried about the investment if you got results like these?
Bowman Dance Company & School
I increased my retention by 94%.
I increased revenue by $50K.
JDM School of Dance
Since joining the Inner Circle, I've increased enrollment by 140 students.
Dodie Hunter - Eskew
Rising Star Tumbling and Dance Studio
The Inner Circle has helped me step out of my box and try new business tactics.
YOU. ARE. READY.
Invest in your studio, invest in yourself as a leader and as an individual.
The transformation that the Inner Circle brings does not stop at revenue. Imagine never feeling alone as a studio owner again. Imagine feeling confident in your business decisions and leadership choices. Imagine less stress and more joy.
STILL HAVE QUESTIONS?
We invite you to email [email protected] with any additional questions.
You can also book a call with a studio growth strategist to have the opportunity to get all your questions answered privately on a phone call with one of our staff members. They will happily discuss your unique situation and advise you on whether this program will be the right fit for you.
We are looking forward to working alongside you to build the studio of your dreams!