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INCOME IMPACT INSPIRATION

DANCE STUDIO OWNERS

DO WHAT YOU’RE MEANT TO DO

(And, finally, start making real money doing it)

It breaks my heart when passionate, talented Studio Owners like you have to close their doors.

Because it doesn’t have to happen.

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Hello!

Clint Salter here

I’m the founder of The Dance Studio Owners Association and I’ve been in your shoes.

You love dance. You love teaching. You love your students. But nobody taught you how to actually make a living out of it – how to be an accountant, a salesperson, a marketing guru, a collection agency, a manager, a secretary, and a mentor.

But that all changes today.

You deserve to do what you love… what drives you… what fills your soul. And more than that — your students, your community deserve what you have to give. And all that other stuff doesn’t have to get in the way of your passion anymore.

“This is supposed to be my passion… what I’m meant to do…
why is it so hard?”

I've been there...

When I owned my own studio I was wearing all of the hats: Administrative Assistant, Accountant, Marketing Manager, Office Manager, Artistic Director, Costume Coordinator, Competition Manager and on and on and on…

If you’re anything like I was, you’re doing it all but you don’t have the bank balance that matches the amount of hours you’re putting in. You’re tired of your business being called a “hobby” or a “pet project” by your family. It seems that everyone is holding their breath (and some days even you are) just waiting for the crisis that will send the whole operation crashing down.

Your personal life is taking a back seat to all of the tasks that need to be accomplished on a daily basis. You’ve lost all sense of BALANCE and the studio is starting to consume you.

Would it make you feel better if I told you that you’re not alone? Probably not — you’ve seen the comments and complaints from other owners on forums before.

What WILL make you feel better is finding the solution. Getting off the hamster wheel and finally building the studio you’ve dreamed of.

Imagine a World Where:

You didn’t wake up in the morning knowing you have a string of text messages and emails to reply to because it’s already taken care of by your administration staff or virtual assistant.

You have new student leads into your studio every week… instead of guess what marketing works… you already know (and it’s low cost).

You know exactly where your business is at financially because you’ve mastered your finances and developed a consistent cash flow by setting up new revenue streams?

You don’t have to chase down new teachers because your studio is the GO TO STUDIO that they want to work for.

Students and parents were referring people like crazy practically handing you excited, eager, hard-working, paying students.

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Isn’t that where you want to be?
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The simple and tragic fact of all of this…

Not all dance studios get there!

There are a lot of studios out there. Unfortunately, too many of these owners stay in the “hobby” phase and wind up either burning out or giving up before they have the opportunity to see their business soar.

I’m often asked by Dance Studio Owners what makes a Dance Studio Owner successful? What makes them become the ones who run a thriving studio business?

I’ve boiled it down to a few key differences.

5 REASONS DANCE STUDIO OWNERS FAIL

(AND HOW YOU CAN AVOID THEM)

Mistake 1

TRYING TO DO EVERYTHING

The truth is that you don’t HAVE to wear every hat in your business. But often, we do. For a number of reasons — we think we can’t afford help, we don’t know who to trust, we think we can do it better than anyone else. But every minute you spend on a task that someone else could be doing is a minute you could be spending doing what truly only you as the owner can do… building your business and planning the future. And it’s another minute you’re not doing what you LOVE to do… working with your students, talking to new parents, and the other things that drove you to open a studio in the first place.

Mistake 2

THINKING OF EDUCATION AS AN EXPENSE

Many Studio Owners believe that they don’t have the budget or the time to invest in their continuing education — learning about business, keeping up to date on the industry, taking classes. I’m telling you that you can’t afford NOT to keep learning and growing as a dancer, as a professional, and now, as a business owner. Every penny I’ve spent on education has come back multiplied. Education is an investment, not an expense.

Mistake 3

INCONSISTENT ACTION (OR… CONSISTENT WRONG ACTION)

Dance Studio Owners who are really living the life they want have committed to take regular action. And no, this doesn’t mean being “on” all the time. It’s about replacing all the ineffective tasks in your full cup and replacing them with only a couple of effective things that will increase your reach and revenue in your business. Then doing what works again, and again, and again.

Mistake 4

“SAVING MONEY” BY NOT HIRING
(THIS IS A HUGE MISTAKE)

Like education, it’s easy to look at staff as an expense you can’t afford right now. But the right staff frees you up to focus on growth. I can show you how to hire the right way so the people you bring on board means more revenue, not less. And most importantly, put an end to the overwhelm and burn-out so that you love what you do all over again.

Mistake 5

GOING AT
IT ALONE

If you read my story above, you’ll notice that a huge turning point for me was finding a mentor… someone who had already walked the path I was on. Someone who had the success that I wanted in my business. This single action allowed me to short cut years of pain and struggle and many thousands of dollars in avoidable mistakes.

I’m not talking about just commiserating about difficult parents on a facebook group… I’m talking about real, actionable advice. Solutions to your unique and specific problems. All in a judgement-free, empathetic environment. A wisdom circle of people who aren’t just business owners, but studio owners like you… and successful ones. Imagine the power in that type of support system.

That’s what the Dance Studio Owners Association is all about!

Members of the Dance Studio Owners Association are a tribe of passionate Dance Studio Owners from across the globe who each want to take their studio to new levels.

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I want to make one thing clear, this Association isn’t for everyone.

Before you read on...

Dance Studio Owners Association isn’t for you if:

  • You want generic business advice. While we draw on best practices from all types of industries, it is designed for the Dance Studio Owner. The vast majority of our conversations and resources are specific to the dance industry and may not apply to everyone. This is to ensure that members get only the most relevant strategies, tips, and practices.
  • You aren’t passionate about your business. If you are waiting for a reason to get out from under your studio, I can’t help you. I only want people who love (or want to love again) their studio.
  • You want to get rich quick. This industry is not an easy one to get into. Yes, I can show you how to make more money than you thought possible, but I cannot promise it will happen this week or even this month. Running a studio takes consistent, dedicated action and if you’re not interested in the work, please don’t sign up.
  • You want easy answers. There is a solution to every problem inside Dance Studio Owners Association. But, the answers almost always take action on your part. Nobody is going to save your business for you — it’s up to you. If you won’t take action and aren’t committed to growing a thriving, highly profitable studio – this isn’t for you.
  • You aren’t interested in helping others. The premise behind Dance Studio Owners Association is combining our joint experiences to solve problems together. If you are just interested in taking from the group without sharing the knowledge you’ve acquired, you’ll find this isn’t a place you’ll enjoy.

Who IS Dance Studio Owners Association for?

If you are any of the following, the Dance Studio Owners Association is specifically engineered for you.

You are:
  • A Studio Owner who is ready commit to building your dream studio. You don’t want the “lazy” route… you want the route that works!
  • Willing to change how you’ve been doing things. You know it can be done better if someone would just show you how!
  • Able to accept guidance and advice from people who have conquered the problems you’re facing.
  • A new Studio Owner who wants to shortcut the pain and frustration that comes from building a business from the ground up OR an experienced Studio Owner who is tired of the overwhelm, the burn-out, and the long days and ready to take your studio to the next level.
  • Excited about the opportunity to become the go-to dance studio in your area.

Why THIS group?

UNRIVALED SUPPORT

I help Dance Studio Owners like you every day and I can honestly say that I don’t believe there is any other group out there that can help you the way our Association can through our tribe of like-minded Studio Owners plus the resources, online masterclasses, live events and of course my support and guidance (see below for all the resources you’ll have access to when you join).

GENEROUS COMMUNITY

Our Association is a community. It’s a community of Dance Studio Owners who have seen what I’ve not only produced with my own studio but my Studio Owner clients and members over 7 years. They’ve seen the results and they want to be a part of the action!

UNBRIDLED ENTHUSIASM

We’re also a tribe of people who like to have fun. We’re a very interactive and supportive bunch that will celebrate your wins and help you push through the challenges that arise from taking your studio to new levels.

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You don’t have to do this alone anymore.

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How Dance Studio Owner Association Works

Our Association is a monthly membership program.

Each and every month you’ll receive:

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24/7 access to our coaches and the 900+ Association members from across the globe. Whatever problem you’re up against, someone in the Association has been there.

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Answers within 24 hours to your specific question. No more digging through useless articles online. No more endless worrying or stewing in overwhelm. No more trial and error. Get the answer you need. Solve your problem. Move forward (How freeing is that?)

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Expert business masterclasses and complete video training courses with our hand-picked business experts to accelerate the growth of your studio. These are experts from every facet of business: marketing, finance, growth, and dance and they’ll give you industry-specific actionable strategies you can use immediately to grow.

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Support and access from our Dance Studio Growth Coaches, Jane Grech and Kristy Ellis whose experience in the industry is second-to-none. These coaches have been right where you are in your studio, and have the tools and experience to get you unstuck fast.

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Our team of industry-leading experts who share their tips and insights into their world of social media strategy, digital marketing, copywriting, training, leadership, public relations and more.

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Made-for-you templates and guides for you to simply download and plug-in to your studio. Whether it’s our a-z costuming guide, our merchandise checklist, the DSOA admin scripts or our Studio Owner Planner, we have got you covered!

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The DSOA will become your very own go-to business school!

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Go from dance teacher to CEO with the tools you need to run your studio.

I love the group because I feel like I have a team now. It's great to have a group of people that understand the challenges Dance Studio Owners face in a unique business environment. I also have so many ideas of what I want to do to build my studio - and the group is helping me map that out, along with a wealth of other information.

Dana

Ignite Dance Studios Inc, Canada

I love the group because I feel like I have a team now. It's great to have a group of people that understand the challenges Dance Studio Owners face in a unique business environment. I also have so many ideas of what I want to do to build my studio - and the group is helping me map that out, along with a wealth of other information.

Dana

Ignite Dance Studios Inc, Canada

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I've been greatly inspired by the creative marketing strategies, business streamlining ideas, community of owners uniting together and Clint's enthusiasm for helping others achieve their goals.

Jodi

Relevé Studios, USA

I've been greatly inspired by the creative marketing strategies, business streamlining ideas, community of owners uniting together and Clint's enthusiasm for helping others achieve their goals.

Jodi

Relevé Studios, USA

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Our world-class training
sessions include:

  • Creating a start-to-finish Facebook advertising campaign to increase new student leads.
  • How to recruit a Virtual Assistant for your dance studio.
  • Goal Setting – My process for achieving your goals in life and business.
  • 90 day marketing plan – the step by step systems to market your studio over 90 days to not only enroll new students but retain existing ones.
  • How to plan, promote and profit from summer camps and workshops at your studio.
  • ‘New Student Blitz’ - our custom marketing training and template to increase your numbers like never before
Plus!

SYNERGY IN YOUR STUDIO

WITH SPECIAL GUEST, SUE SAMPSON-DALENA!

Sue is the CEO of The Dance Studio Of Fresno and an absolute powerhouse when it comes to creating highly profitable and successful recreational and competitive classes. She’s the true definition of the ‘Go-To’ studio owner, and in this special bonus video series will walk you step-by-step through the expansion of your studio as you grow and thrive, and ensure you are staying highly profitable while remaining true to you core values in the studio.

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RECREATIONAL CLASSES THAT ATTRACT MORE STUDENTS AND KEEP THEM AT YOUR STUDIO FOR LONGER

In this video, Sue and Clint will be shining the spotlight on ‘recreational’ students and programs (those who come once or twice a week, and do not participate in competitions).

The duo will unleash their wisdom around:

  • What is a ‘rec’ student, and why are they important to your studio?
  • How to attract more recreational students using a perfect-mix of marketing strategies.
  • Retaining your recreational students and ensure they are with you for the long-haul (no more ditching dance for other activities!).
  • The studio culture checklist’ which guarantees recreational students are feeling welcome, engaged and invested in the studio.

DESIGNING YOUR PROFITABLE COMPETITIVE DANCE STREAM

Whether you are exclusively a competitive dance studio, have a mix of both competitive/recreational classes, or are considering opening up your studio to the world of competition then this session is just for you.

In this video training Sue and Clint open the knowledge vault around:

  • How to shift your studio’s focus to a competitive program, and where the students will be coming from
  • Establishing a clear vision and goals for your competitive students, their teams and their families
  • The kind of commitment necessary to make a competitive stream work, and how to communicate these expectations effectively
  • How to actually make money from these classes and competitions, rather than ending up out of pocket (and out of energy!)
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MANAGING THE EXPECTATIONS OF YOUR PARENTS AND STUDENTS

In session #3 we dig in deep around the drama, resistance and frustration in your studio. Yes, that’s right – we are talking about setting, managing and communicating your expectations with those studio families and making sure you are all on the “same page” around their commitment to you (and vice-versa).

Sue and Clint aren’t holding back in this one, and share their actionable strategies around:

  • Working with different skill levels in your rec and comp classes, and how to ensure all students’ needs are being met and exceeded no matter what group they are in
  • Student placement in competitive and recital routines – the resistance you may face, and how to deal with it professionally and effectively
  • Sue’s ‘from-start-to-finish’ walk-through of what it takes to create a winning comp routine, and what the entire process looks like from beginning to end

SYSTEMIZING YOUR PROGRAMS FOR SUCCESS

Now that we have covered the ‘Who’, the ‘What’ and the ‘Why’ around your various classed in the studio, it’s time we dig in deep into the HOW – and who better to walk us through the very systems that have made her studio so successful, that out ‘go-to’ studio owner herself!

This video gives a deep insight into the inner-workings and systems around Sue’s planning and setup for the year, her scheduling process, as well as her flawless registration, costume, merchandise and recital systems that we know you will want to steal and use for your own studio!

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BRINGING YOUR TEAM AND YOUR STUDENTS TOGETHER

In the final video training in this DSOA-exclusive series, and this video is all about the synergy of your studio, your team, and your dance families.

You’ll discover:

  • The ideal qualities to look for in teachers in your recreational and competitive classes (you’ll be surprised by how different they are, why this is so crucial!)
  • What the ‘upsell’ process looks like when you are looking at moving certain students from a recreational space into a comp team when they are ready
  • Tips for helping your team reduce stress and improve their mindset to ensure peak performance in a highly competitive environment

I’ve just been looking over some figures before bed and I am so excited! Last September we started our year with 133 students – going into the start of this season with 216 registered students and another 20ish trials and 58 more enquiries to follow up! That’s change for you!

CHARLOTTE

STAR SPIRIT CHEER & DANCES UK

I’ve just been looking over some figures before bed and I am so excited! Last September we started our year with 133 students – going into the start of this season with 216 registered students and another 20ish trials and 58 more enquiries to follow up! That’s change for you!

CHARLOTTE

STAR SPIRIT CHEER & DANCES UK

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Just wanted to share. I’ve done my calculations for February, and realized that my profit went up by 200% in comparison to last year’s monthly profit. Well, I feel like a business owner now! Time to open champagne! Thank you Clint Salter, the team and all of you who shared your ideas and wisdom!

YANA

THE RUSSIAN SCHOOL OF BALLET, SOUTH AFRICA

Just wanted to share. I’ve done my calculations for February, and realized that my profit went up by 200% in comparison to last year’s monthly profit. Well, I feel like a business owner now! Time to open champagne! Thank you Clint Salter, the team and all of you who shared your ideas and wisdom!

YANA

THE RUSSIAN SCHOOL OF BALLET, SOUTH AFRICA

Join the Dance Studio Owners Association today

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And get access to my 13 years of experience in business and the experience and knowledge of our business experts. Plus, let’s not forget that you will have access to other Dance Studio Owner members from around the world that will help you save the time and money trying to figure it out alone.

As I mentioned this is a monthly membership – but there is no contract!

If for any reason you’re not gaining massive value from being a part of the Dance Studio Owner’s Association, just email us and cancel at any time with no questions asked. I believe so strongly in this community and what you’ll receive from joining our tribe that I’m not going to lock you in for 6 or 12 months.

Getting Started NOW Is Easy!

I know, I know – by now you’re loving what you’re hearing but you’re waiting for the “cost” shoe to drop. Read on! I think you’ll be amazed at what you’re about to learn!

The Dance Studio Owners Association has taught Studio Owners from across the globe how to create 6 and 7 figure studios while transforming their lives and the lives of their students, staff and dance families. My current private clients are paying me $12,000 annually for my support and guidance. But…I’m not offering this for $12,000, or even $6,000 not even $100 per month.

I’m offering this for a small, monthly payment of just $47 and, as I said before, there are no contracts and no long term obligations.

However, if you choose to do so you can take advantage of the annual option. Simply pay for 12 months up front for just $399 and it brings the monthly payment down to less than $34 per month.

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how do I Join?

It’s so simple! You can sign up as an Association member today by clicking the button below. Straight away you will receive access to the past member Q&A calls, business mastery video trainings plus for today only the video recordings from my live event Dance Studio Make Over LIVE.

Remember – this is all about your decision to TAKE ACTION! Get the guidance you need from myself, our experts and our studio owner community.

MONTHLY MEMBERSHIP

$97 per month
Just $47 per month!

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By joining the place where Dance Studio Owners from around the globe hang out, in that place of mastery and continued education, every single month you will receive very specific training to get you ahead.

Again, you can cancel anytime, there’s no risk.

Just click the Get Instant Access button and let’s get started.

If belonging to part of a tribe that wants big things for their studio and their life excites you, then I dare say you haven’t made it this far by accident.

I look forward to welcoming you personally to the Association.

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What our other members are saying…

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“It’s like a roadmap to peace of mind. When I’m not sure what step to take next, all I need to do is ask a question in the forum and the correct path is laid out in front of me. It is the difference between a good night’s sleep and a life of endless worry that my studio will fail.”

Natalie, BDC Dance Studios, Australia

“It gives you the tools, guidance and support to better your dance studio, and has reignited my passion for owning a dance studio. It actually has me excited about the business side of being a studio owner!”

Allyson, DanceVibe, United States of America

“Truly tailored, specific advice and support. Nota general business community that needs to be adapted to Dance – the one stop shop for sustainability and success.”

Lisa, Ardlair School of Dancing, Australia

“Being a part of the group has kept me motivated to work on my business consistently. It is really nice to have a place where I can share an idea or concern about my studio. Knowing that I can reach out for thoughts is a nice comfort.”

Cynthia, South Carolina Christian Dance Theater, United States of America


“It’s like a roadmap to peace of mind. When I’m not sure what step to take next, all I need to do is ask a question in the forum and the correct path is laid out in front of me. It is the difference between a good night’s sleep and a life of endless worry that my studio will fail.”

Natalie, BDC Dance Studios, Australia

“It gives you the tools, guidance and support to better your dance studio, and has reignited my passion for owning a dance studio. It actually has me excited about the business side of being a studio owner!”

Allyson, DanceVibe, United States of America

“Truly tailored, specific advice and support. Nota general business community that needs to be adapted to Dance – the one stop shop for sustainability and success.”

Lisa, Ardlair School of Dancing, Australia

“Being a part of the group has kept me motivated to work on my business consistently. It is really nice to have a place where I can share an idea or concern about my studio. Knowing that I can reach out for thoughts is a nice comfort.”

Cynthia, South Carolina Christian Dance Theater, United States of America

JOIN NOW

ANNUAL MEMBERSHIP

$799 $399
  • (Save $400)

MONTHLY MEMBERSHIP

$97 $47 per month
  • (Save $50 per month)

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