exclusive Bonus: Facebook Ads Checklist

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Are your Facebook ads falling flat?

Review our 5-point checklist below to overcome the top mistakes studio owners make that are reducing your ad leads!

FACEBOOK ADS CHECKLIST

  • Free of Stock Images
    Use real images or video from your studio! Make sure it's very clear that the kids are dancing, not posed in a recital costume for example (as the image could be mistaken for theater or something else)
  • Reduce-the-text check
    Less is more! We recommend to keep your ad copy limited to the area you serve, what your offer is / whom it is for. Example: Westboro parents, come try our preschool Mommy & Me class for FREE!
  • Super Simple Call-to-Action
    We recommend a low-obligation offer. For example: Claim your free class pass
  • Omit Class Details
    You do not need to share all the details in your ad. Get them hooked first, then share the logistics later!
  • No Canva-Style Graphics
    Your Facebook audience wants authentic, not cookie-cutter!
  • Bonus Technical Tip:
    Make sure the expanded interests box is unchecked when you build your audience!
    The only audience you need is your studio location + the distance your students travel.

HAVE QUESTIONS?

Jump into the New Year New Students Sprint Facebook group to ask questions and share ideas with other studio owners!

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