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Check your email for your SAI welcome packet (double check your spam if you don’t see it initially, if you have any trouble please email [email protected]). Simply follow the steps in that email and you’ll be well on your way to massive Student Attraction Success!
Here's what your next 8 weeks will look like
The Customer Journey is the most crucial element of a successful student attraction plan. It’s the journey you lead your students and parents through, from the moment they first learn about you, to the moment they enroll and even beyond. There is an art and a science to this process and even the smallest misstep could throw your customer off course, sending them down the path to another studio. During Week 1, I’ll show you how to map out your Customer Journey, from start to finish, so that by the time your ideal parent reaches that final step, saying “Yes!” is a no-brainer. You’ll also get access to our bonus Pain Point Journey Mapping training this week as well.
How many people who express interest in your studio actually sign up? If that number, your enrollment rate, is less than 95% we’ve got some work to do. During Module 2, you're going to learn my complete Enrollment Process and implement it into your studio. This proven process leaves no room for gaps, guesswork or inconsistencies. You and your team will all be on the exact same page on how to deal with new inquiries efficiently and effectively. You’ll also be fully prepared to consistently close anyone who walks through your studio doors. Bonuses include our 11-Step Enrollment Process Scripts.
By this time, your studio should already be well on its way to increase enrollment numbers and profitability. Now it’s time to keep that momentum going with a rock-solid Marketing Plan. We’ll help you craft a complete student attraction marketing plan -- with zero guesswork involved. No more throwing your marketing budget down the drain or randomly boosting posts just to “see what sticks." Instead, you'll have a step-by-step plan that leverages all 3 pillars of marketing proven to make your studio more profitable. ALL of these techniques have been tried and tested so that you'll know that the number of new students you get will more than cover the investment of your marketing. You’ll also get access to our 100 Headlines bonus PDF.
Content is crucial because it’s how you attract new students into your studio, rather than the other studio down the road. It can be difficult to figure out what to post and when. During this module, I’m going to teach you my 30-day Content Plan that can easily be replicated on a monthly basis. Wouldn't it be great to know exactly what you're going to say online for the next year, in advance? I’m going to share exactly what to do and say on Facebook and Instagram daily to ensure you’re always at the top of your customers’ minds. Your Content Calendar is what will help you RETAIN your students for the long term and we’ve got some exciting bonus experts lined up for you!
If you've tried your luck with paid ads, you know what a money pit they can be. That is if they're done incorrectly! Becoming a master Facebook and Instagram marketer is actually much easier than you think, but only under the guidance of the right teacher. During this module, you’ll get access to in-depth trainings from our Facebook Ads guru Tracy Morgan! She’ll share the exact strategy you need to execute successful and profitable Facebook ad campaigns. No guesswork here, it’s all laid out for you. In addition to the trainings, you’re also getting Q&A recordings with Tracy to get ALL of your questions answered. We’ve never offered THIS much Facebook ads training material in SAI before.
Want to knockout your competitors? Then you'll need a "knockout brand!" We'll help you create a new level of branding that will set you apart from all the others. You'll no longer look and sound the same as the other studios. You're going to have a brand that is authentic to you, telling your story, building your studio and your expertise. You'll be the "go to dance studio" in your market!
What if you had a way to learn from some of the biggest and fastest growing dance studios in the world? Over the years, I've been helping these studios grow through their marketing and I'm going to share some of the "outside the box" marketing methods that will get your studio in front of your prospects. And the best part is - some of these marketing tools are FREE! And ALL of these techniques have been tried and tested so that you'll know that the number of new students you get will more than cover the investment of your marketing.
It's one thing to get a new student, it's another to keep them month after month and year after year. After all, who wants to have a studio where you're always scrambling to replace outgoing students with new students in an endless cycle while you just barely stay afloat? As your studio grows you need to ensure the customers don’t feel like they are just a number. We are going to tackle this and I’ll give you 3 of my systems for increasing your retention by 20% across the year.
THANK YOU FOR JOINING AND WELCOME!
I’m over the moon you’ve decided to join us in the Student Attraction Intensive this year!
I can’t wait to help you double your student numbers over the next 8 weeks.