So you’re ready to make your dance studio into a thriving profitable business!

Teaching dance is one thing. Getting hundreds of students to enroll in your studio and making a healthy income – that takes a whole new approach to business and marketing.  

The Inner Circle will give you the done-for-you systems and customized business coaching you need to take your studio to the next level.

The only comprehensive business coaching program for dance studio owners!

Other programs focus on parts of owning a studio.

Only the Inner Circle delivers the all-inclusive systems to increase enrollment, get control of finances and support YOU in achieving the career and freedom you deserve!

Led by dance industry trailblazers who deeply understand the struggles and opportunity at each level of studio ownership.

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Now including Done-For-You monthly Content Bundles, All-Access Podcast, and more!

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Does one of these two studio-owner scenarios sound familiar?

Scenario 1

  • You've been running your studio for less than a decade and are working to build a team to help your studio run smoothly
  • You're focused on new student enrollment goals to grow your studio and get your classes to capacity
  • You take pride in the studio environment you've created and feel like your dreams of studio ownership are coming true...

But...

You’re frustrated because you’re working harder than you could have ever imagined, yet you can barely make ends meet. Money comes in one week and right back out the next. The studio cannot afford to pay you a salary and you're faced with maintaining multiple jobs or borrowing money to keep things going. You feel alone in your business journey and sometimes it feels like no one takes you seriously.

Scenario 2

  • You have had your studio for over a decade and have consistent enrollment of hundreds of students
  • You're focused on diversifying your business and nurturing a new generation of leadership to take your studio to the next level
  • You studio is profitable and you're making a good living as the full-time CEO of your business.

But...

Your phone and email inbox are always blowing up and even when you’re physically away from the studio, you’re always there mentally. You might feel like things have plateaued, like you’ve exhausted the market and there are no more families to offer your services to. As the studio grows you’re finding it harder to meet everyone’s expectations and you know that something’s got to give.

the big secret

It’s not you. Studio ownership is a COMPLEX career.

One that requires us to flex our business sense and stay up-to-speed with shifting trends.  

And on top of that...

There are different stages of dance studio ownership.

FOUR TO BE EXACT.

And the unique phase of your studio will determine the specific systems and action steps you need to get to the NEXT level.  

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Because studio success ISN’T one-size-fits-all!

If you’ve tried implementing different training and systems on your own but still feel stuck, it does not mean you don’t have what it takes.  

Because just like teaching different genres of dance requires different prerequisites and training methods, in studio ownership there are different skills, resources and support needed for each stage of the journey.

The Truth Is...

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A studio owner with fewer than 100 students, making a small paycheck (or not paying themselves at all!) and teaching multiple classes needs different resources than someone who is growing their studio from 200 to 300 students and hiring an admin team. 

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Likewise, a studio owner working to get control of their finances and improve their profit margin from 7% to 15% needs different resources than someone who is systemizing so their studio can grow even while they are away on a 3-week vacation.  

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And the studio owner who is focused on marketing and automation to enroll 500 students will need different resources than someone who is scaling their team to support a 7-figure studio. 

unfortunately...

Many programs and resources are incomplete and disjointed, leaving you...

  • Stuck with a half-implemented, misfit system that doesn’t make sense for the structure of your studio.  
  • Feeling imposture-syndrome because the program only made you identify multiple other broken systems with no insight to fix them.  
  • Overwhelmed because you already spend 50+ hours a week at the studio and you're too exhausted to pour more time into implementing yet another short-term fix.  

BECAUSE PIECEMEALED SOLUTIONS CREATE MORE WORK AND MORE STRESS FOR YOU, LEAVING YOU WITH NOTHING TO SHOW FOR THE TIME AND ENERGY INVESTED.

All of which makes it feel like SIXTY HOUR weeks, endless stress and ZERO VALIDATION in your career is just the nature of studio ownership.

listen...

We know the studio-owner journey can feel isolating and overwhelming. But we want you to know... 

You DESERVE to have a successful dance studio without sacrificing your well-being, time with family, or financial freedom.  

You can share your passion for dance AND earn a healthy income.  

In fact, you can set up your studio to GROW even when YOU’RE not there.

that's because

it's simply a matter of having the right pricing structure, the right systems and expert support.

which means...

If you’re ready to embrace change and trust the systems, your life could look very different one year from now!

All you need is dedicated studio systems and EXPERT COACHES who know the dance studio business like the back of their hands.  

PACKAGED UP FOR YOU IN A MEMBERSHIP PROGRAM THAT DELIVERS FREEDOM WITHIN A FRAMEWORK.

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Imagine what it would be like to:

  • Make decisions with confidence because you have complete clarity around your studio finances. 
  • Have an arsenal of winning marketing tricks up your sleeve to attract new students, year-round. 
  • Sit back and watch your studio practically run itself because of your expert systems, trained team and cohesive vision. 
  • Have a rock-solid plan for your studio’s next 30 and 90 days.  
  • Be able to take an extended vacation with your friends and family, knowing the studio will continue to run smoothly. 

and *bonus*

(picture this)

Being home for family dinners each night, attending all those soccer games or band concerts, and never again being counted out because you’re “stuck at the studio.”

Studio owner, if you’re ready to...

Set BIG goals, commit to a plan & bet on yourself

Then we invite you to join us, along with over 750 other studio owners ready to inspire and motivate you through your studio owner transformation inside: 

The DSOA’s

Inner Circle

The only program for dance studio owners that combines expert business coaching and comprehensive done-for-you systems touching every part of your dance studio.  

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Hi there, we’re the Dance Studio Owners Association!

YOUR EXPERT DANCE STUDIO BUSINESS STRATEGISTS AND CREATORS OF THE INNER CIRCLE.

We’re here for you on your studio-owner journey.  

Our founder, Clint Salter, started his dance studio out of a passion for teaching dance and a love for children that still endures to this day. But, at the time, he had absolutely NO IDEA how to run a business. 

He was wearing way too many hats and most days would just cross his fingers and pray that nothing would go horribly wrong. 

He didn’t have time to even think about creating a plan or strategy to grow the business because he was struggling to keep the studio afloat and make ends meet. 

Sound familiar? 

It was challenging to say the least, but eventually he cracked the code to running a successful dance studio... 

IN JUST 12 MONTHS CLINT'S STUDIO WENT FROM 30 STUDENTS IN A COMMUNITY HALL TO HUNDREDS OF STUDENTS, CLASSES AT CAPACITY AND MULTIPLE REVENUE STREAMS IN PLACE.  

Fast forward a decade -- the keys to Clint's studio transformation have been integrated into the proven, done-for-you strategies inside the Inner Circle. We empower studio owners to create the same success, abundance and fulfillment in their lives and businesses that Clint did, minus the costly trial and error along the way. Our team has impacted the lives of over 35,000+ dance studio owners globally through our programs, podcasts, newsletters, trainings and live events. 

We have poured our heart and soul into providing the highest caliber of expert coaching, hands-on mentorship and community support out there today for dance studio owners. And we’ve packaged it all up into the transformational crown jewel we call the Inner Circle. 

Success Stories

Thanks to the IC, I have opened new revenue streams this season and saved that money, increased prices for my recital tickets, and had specific communication campaigns to get more people to purchase those services. I’m truly going into the Spring/Summer season feeling confident and not concerned! 

ERIKA HOLMS


Before joining the IC, our annual recital profits were under $2000. Just 60 days after joining the IC, we nearly tripled our profit margin!  Now, 1 year after joining the IC, we have already made $17,500 above projected costs with a month left to sell. I feel so lucky to be part of the IC and learn from so many wonderful people. Thank you, thank you! 

Steviee Stilson


I’m a new studio owner and I am so thankful for this program. I was very stressed the first week we opened, but after being on a 1:1 call I felt capable! 

Qahatet Re


My knock-it-out-of-the-park goal seemed almost impossible to reach, and now we’re only 30 students away from achieving it! Thank you to the IC team for providing such an amazing program…I haven’t been able to implement everything yet, but even the small things have made a difference in my studio.

Suzi Rourke

What tools inside the Inner Circle will help you achieve your dreams of a successful dance studio business?

… WE’RE SO GLAD YOU ASKED!

We focus on 3 critical pillars every studio business needs to nurture to experience sustainable growth.  

01

Growth

  • Student Attraction Marketing Plan
  • Paid Advertising
  • Copywriting Crash Course
  • 12 Month Marketing Calendar
  • 11-Step Enrollment Process
  • The Customer Journey 
  • Studio Retention Blueprint

02

Freedom

  • Studio Numbers 101
  • Financial Model
  • Class Capacity 
  • Pricing Structure
  • Budgeting
  • Revenue Streams
  • Systems Playbook
  • Project Planning
  • Goal Setting / Vision Casting
  • Studio Handbooks

03

Empire

  • Role Descriptions
  • Wages and Pay
  • Hiring Funnel
  • Team Onboarding
  • Performance Reviews
  • KPIs
  • Org Chart & Growth Planning
  • Team retreats and training
  • 7-Figure Studio Mindset

Inside the Inner Circle, you have total access to ALL of this, with done-for-you systems and customized coaching to put it to work in your own studio.

But!

Because all studio owners are different and are at different phases of their journey, we provide FREEDOM WITHIN A FRAMEWORK.

That means that your Inner Circle experience is customized based on your goals and where you are in your studio journey.

Where are you in your studio journey?

There are levels of studio success, each with very different needs to gain momentum and reach the next level.

Hobby studio

You may be a Hobby Studio if...

You have fewer than 200 students, your classes are under capacity, the studio is not generating enough revenue to cover  expenses and/or profits are less than 7%, you have 2 or fewer employees and and you're doing a lot (maybe all) of the teaching but not paying yourself a consistent salary.

You may be Discovered if...

You have between 200-400 students and you're dealing with the challenges of recruiting and keeping good teachers, while also trying to keep your parents and students happy. Your enrollment numbers are stable but you feel like you can never get ahead. Your to-do list is never ending and you feel like you're constantly putting out fires.

Discovered

locally famous

You may be Locally Famous if...

You have between 400-800 students and you've recruited responsible and passionate teachers and your studio is profitable. But still, you're working harder than ever. You're doing the jobs of about 6 different people in the studio. Sure, you're earning good money but you feel like you have no personal life. Even when you're not physically at the studio you feel you're always there mentally.

You may be a Go-To Studio if...

You have more than 800 students and have built a solid business model with processes and systems all dialed in, which greatly free up your time. You've introduced multiple revenue streams so you're not worried about finances or the long-term outlook of the studio. Your marketing and enrollment plan is working 24/7/365 which means you're always growing your student base. You want to turn your attention to personal growth as a leader and fully step into the CEO role of your studio.

Go-to studio

HOBBY, DISCOVERED, LOCALLY FAMOUS, OR GO-TO:

No matter where you’re at on the Studio Ownership Journey, Here’s What’s Inside:

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STUDIO GROWTH CURRICULUM

Think of our Studio Growth Curriculum as a university for Dance Studio Owners. Inside the Inner Circle we have 9 core subjects that are taught through videos and templates. Our members call them “plug and play” systems because all of the work is done for you. 

We’ll provide a timeline mapping out which subjects we recommend you conquer and in the order you should complete them for maximum success. You can access the curriculum anytime through our Inner Circle membership portal.  You have the option to follow our recommended yearly plan, or go at your own pace! The choice is up to you. 

DONE FOR YOU SYSTEMS

Get full access to our most requested systems to grow and lead your studio, including: 

  • The 11-Step Enrollment Process 
  • Student Attraction Plan 
  • Facebook Paid Advertising 
  • The Hiring Funnel 
  • Team Onboarding System 
  • IC Finance Model 
  • Top Studio Revenue Streams 
  • Pricing Structure 
  • Re-enrollment and Engagement Process 
  • Copywriting Crash Course + Content Calendar
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MONTHLY MASTER CLASSES

Our Inner Circle Coaches (all successful studio entrepreneurs themselves) hold LIVE Master Classes each month! Every month, you’ll learn a new done-for-you system that will come with a workbook, templates, and/or scripts where applicable. Once implemented, these done-for-you systems will amplify your studio growth and help you start earning quick wins right away.

LIFE CHANGING RETREATS

As an Inner Circle Member*, you get the rare opportunity to attend 2-day virtual retreats and 2.5-day in-person retreats that we host throughout the year. You’ll also have unlimited access to the retreat recordings. These events are designed to accelerate growth, and we’ve created them to be genuinely life-changing. 

The structure combines expert presentations on specific topics, live member “hot seats” where you’ll receive detailed feedback on your business, plus world-class guest speakers that you won’t get access to anywhere else. 

This is a safe space for you to get your biggest challenges, issues and opportunities out on the table. In fact, each Inner Circle member will be required to sign a confidentiality agreement prior to entering the retreat. 

*Premier Level

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EXPERT COACHING

Get your dose of our topic experts like Kim McSwain (Team & Leadership Guru), Damien Brooks (Sales & Marketing Champion), Julie Kay Stallcup (Curriculum Queen), David Westveer (Finance Maestro), and Jeanne-Marie Branche (Content Creation Boss) for continued growth! We go live with each of these experts 4x a year.

And the ✨MAGIC✨ that brings it all together...

YOU’RE ALSO GETTING ACCESS TO THESE CRITICAL RESOURCES:

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8-Week
Onboarding

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1:1 Annual
Game Plan

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Quarterly Planning Sessions

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30-Day Planning Sessions

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Map Out Your Week Sessions

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Weekly Office
Hours

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Unlimited Momentum Calls

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Round the Clock Community Support

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Priority Customer Service

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Dedicated Squad Break-out Sessions

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Team Retreats

ELIMINATE ALL THE GUESSWORK ABOUT WHAT TO DO NEXT IN YOUR STUDIO

When you join the Inner Circle, our coaches will work with you to map out a crystal clear strategic vision for the future of your studio.  

You’ll have the tools and resources to understand exactly where you are, the guidance and mentorship to figure out where you want to go and the accountability and support to actually get there.  

You’ll always be 10 steps ahead of the curve and the competition with ongoing education from world-renowned coaching from industry experts and coaching from me, personally! 

And if you ever have a question, want feedback or just want to celebrate a big win (and trust me, you’ll have many) you’ve got 24/7 access to a group of like-minded, successful studio owners who are ready and willing to support and encourage you.  

Ready to go from constantly putting out fires to a passionate, innovative leader on fire?

She has become a leader and fighter during hard times!

She has found opportunity and profitability in the Inner Circle Model!

Increase sales by $51,000

Moved into new studio and grew profit

Brought down expenses and added incredible team members

Created her studio dream team

Expanded into a second studio

Learning to manage her studio

She Reached $1 Million In Profit!

Doubled the amount of students

Made improvements throughout studio

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