INTRODUCING
The Dance Studio Owners Association Vault
Get Lifetime Access to dozens of trainings, templates and resources we’ve created over the last 6 years specifically for studio owners
THE resources STUDIO OWNERS NEED NOW MORE THAN EVER
The DSOA Vault is packed with 6 years of resources designed to give dance studio owners the expert guidance they need to build and run the studio of their dreams.
When you get the DSOA Vault, you'll not only get unlimited access to all 16 Dance Studio All-Stars sessions AND all 11 Dance Studio Rescue Summit sessions, you'll also get immediate access to over $300 worth of pandemic-proof resources to make sure your studio continues to thrive, now and in the future.
Complete video training courses on how studio owners can step up their leadership skills, maximize their ROI, keep their finances in check and more!
Dozens of done-for-you templates, guides and checklists we’ve created specifically for studio owners over the last 6 years.
GET LIFETIME ACCESS FOR
$399
WE’VE BEEN IN THE BUSINESS OF SAVING STUDIOS FOR YEARS
Since 2011, my team and I have helped over 35,000 dance studio owners grow their businesses, meaningfully impact their local communities and cultivate that elusive work-life balance.
Some of those studio owners are now in the top 20% of dance studio owners across the globe, but most of them didn’t start that way. In fact, the majority of our Dance Studio Owner Association members came to us on the brink of financial collapse -- and we’re totally fine with that! In fact, that’s why we’re here.
And we’ve put almost all of those targeted resources into the vault
The DSOA vault is a collection of almost a decade of resources designed to give dance studio owners the expert guidance they need to build and run the studio of their dreams.
$399
YOU'LL GET
UNLIMITED ACCESS TO ALL 16 DANCE STUDIO ALL-STARS SESSIONS
$399
The Innovators
Featuring Shawna Kwan, Owner of Elan Dance Arts Studio in Ontario, Canada
Lindsey Hadley, Owner of Joy of Dance Studio in New Hampshire, United States
And Alexandra Pink, Owner of Acton and Maida Vale Ballet Schools Studio in London, United Kingdom
What You’ll Learn:
- How to create new pandemic-proof revenue streams that are actually working for other studio owners.
- Example virtual dance studio curriculum and how to create lesson plans that keep students engaged.
- Early adopters of the online dance studio model and how they seamlessly pivoted over to virtual classes.
The Influencers
Featuring Angela Mannella Hoffman, Owner of Moore Than Dance Studio in Minnesota, United States
Tanya Neary, Owner of Stars of Tomorrow Studio in New York, United States
And Joy & Margo Burley, Owners of Groove Kids Studio in Maryland, United States
What You’ll Learn:
- Out-of-the-box online engagement ideas, contests and other virtual connection alternatives that have really taken off.
- How to handle publicity and public relations issues during (and after) the pandemic.
- What a real-world COVID-conscious social media strategy actually looks like.
The Influencers
Featuring Angela Mannella Hoffman, Owner of Moore Than Dance Studio in Minnesota, United States
Tanya Neary, Owner of Stars of Tomorrow Studio in New York, United States
And Joy & Margo Burley, Owners of Groove Kids Studio in Maryland, United States
What You’ll Learn:
- Out-of-the-box online engagement ideas, contests and other virtual connection alternatives that have really taken off.
- How to handle publicity and public relations issues during (and after) the pandemic.
- What a real-world COVID-conscious social media strategy actually looks like.
The Marketing Masters
Featuring Darby Pack, Owner of The Maryland Academy of Dance Studio in Maryland, United States
Michelle Fraccia-West, Owner of Ignite Danceworks Inc. Studio in Saskatchewan, Canada
And Heather Buelow, Owners of Dancers Edge Studio Studio in Alberto, Canada
What You’ll Learn:
- Little known customer experience hacks that studio families are loving right now.
- Safe ways to keep your community connected and satisfied so you retain more students.
- How to keep the marketing momentum going even when massive obstacles pop up.
The Creative CEOs
Featuring Jodi Shilling, Owner of Relevé Studios Studio in California, United States
Meghan Retseck, Owner of Studio Five Dance Company Studio in North Carolina, United States
Melissa Kastelic, Owner of Flexpointe Studios Inc Studio in Alberta, Canada
What You’ll Learn:
- Virtual leadership and team management skills from some of the best in the business.
- How our most strategic and business-minded members have pivoted to make the most of this shutdown period.
- The BEST ways to prepare for your studio’s eventual reopen.
The Creative CEOs
Featuring Jodi Shilling, Owner of Relevé Studios Studio in California, United States
Meghan Retseck, Owner of Studio Five Dance Company Studio in North Carolina, United States
Melissa Kastelic, Owner of Flexpointe Studios Inc Studio in Alberta, Canada
What You’ll Learn:
- Virtual leadership and team management skills from some of the best in the business.
- How our most strategic and business-minded members have pivoted to make the most of this shutdown period.
- The BEST ways to prepare for your studio’s eventual reopen.
The Empire Builders
Featuring Hillary Parnell, Owner of Academy For The Performing Arts Studio in North Carolina, United States
Shannon Westveer, Owner of All About Dance Studio in Illinois, United States
Amanda Hunsley & Lisette Stein, Owners of Prestige Dance Academy Inc. Studio in Alberta, Canada
Brenna McLaud, Owner of The Landing Dance Centre in British Columbia, Canada
What You’ll Learn:
- How to structure your day and manage your time like an empire builder (Seriously! All of our speakers on Day 5 are $1M+ studio owners).
- How to set the stage for big-picture team conversations (even the difficult ones) plus remote leadership tips and example organization charts.
- Mindset strategies to eradicate limiting beliefs and expand beyond the barre.
Want unlimited access to all 16 all-stars sessions?
$399
When you do, you'll also get access to...
EVERY COVID-19 SPECIFIC RESOURCE WE’VE HUSTLED TO CREATE
Like our brand new Virtual Studio Handbook, which covers:
- How to deliver outstanding recorded and live-streamed dance classes (complete with virtual lesson scripts) so you can continue teaching your dancers, as they learn from the comfort and safety of their homes.
- Our 6-Week Online Marketing Plan for attracting new customers into your virtual studio and bringing in new revenue, even if your physical doors are closed.
- Complete tech toolkit for administering online classes, setting up your virtual team and dialing in your online workspace (including virtual meeting agendas).
- Staff and customer communication templates to position these changes in a positive, solution-focused manner that will have them thanking you instead of asking for refunds.
Plus the Virtual Studio Go-Getter Bundle, which includes:
- 90-minute Video Companion Guide to go through the Virtual Studio Handbook page by page and ensure you’re able to fully and seamlessly leverage the strategies presented in this 50-page guide.
- 3 ready to copy-and-paste Lifeline Email Templates that studio owners need now more than ever: Cancelation Request, Letter to Landlord and Resisting Virtual Classes Templates.
- Virtual Studio Content Calendar to keep your studio family and social media following engaged during this lockdown period.
AND AS IF THAT WASN’T ENOUGH
You'll also get...
IMMEDIATE UNLIMITED ACCESS TO ALL 11 DANCE STUDIO RESCUE SUMMIT SESSIONS
$399
The Dance Studio Rescue Summit is essentially a crash course in how to minimize the effects of COVID-19 on your business. We spent weeks tracking down world-renowned experts to share their studio-specific knowledge, strategies and recommendations for conquering this crisis.
It was a live virtual conference created exclusively for our DSOA members and packed with pandemic-proof strategies, tools and resources. We’re talking…
- Motivation and mindset techniques to get through lockdown
- The virtual studio launch and tech tools you need to get started
- The legal and financial ramifications this crisis has presented our industry and how to adjust
- New student attraction, marketing, branding and retention methods that work even on lockdown
Want immediate and unlimited access to all 11 Dance Studio Rescue Summit Sessions?
GET IMMEDIATE ACCESS TO THE ENTIRE DANCE STUDIO RESCUE SUMMIT
Here’s what you stand to miss if you don’t join...
MOTIVATION
Save Your Studio & Your Sanity:
How to Keep Your Virtual Team Engaged, Keep Your Studio Afloat & Keep Your Sanity in Check on Lockdown
With Kim McSwain, Renowned Choreographer & Dance Teacher
What You’ll Learn
- Motivational hacks for harnessing your creativity and staying sane while managing your virtual dance studio from home.
- Time management skills and techniques to keep you productive and putting one foot in front of the other during uncertain times.
- How to motivate and connect with your team members virtually to ensure they continue delivering an incredible experience to your dance family.
RETENTION
Retention over Refunds:
Communication Techniques to Retain Your Students, Lower Your Refunds and Build Trust with Your Studio Family
With Phil M. Jones, Best-selling Author, Multiple Award-winner & One of the Most Sought After Speakers in The World
What You’ll Learn
- How to communicate about your online class prices without sounding defensive or greedy, even if you’re charging the same as in person classes.
- Communication tips and best practices to not only keep your studio family engaged, but be a calm voice of reason during this time of panic.
- How to easily and ethically “sell” your summer camps and fall classes, despite the uncertainty of our current circumstances.
MINDSET
Studio Success Mindset:
How to Cultivate a Mindset of Strength, Resilience & Empowerment for You & Your Studio Family
With Liz Imperio, Director & Choreographer
What You’ll Learn
- Steps you can take TODAY to strengthen your studio and leadership skills.
- How to support your students and teachers through this transition time and empower them to thrive despite the current circumstances.
- How to start viewing this crisis as an opportunity for growth and use this time wisely (so that when the rebound happens you are ready to soar!).
GET IMMEDIATE & UNLIMITED ACCESS TO
all of these sessions!
$399
LEGAL
Laying Down the (Virtual) Law:
How to Run Your Virtual Studio Dance Classes Safely & Legally
With Cory Sterling, Founder Conscious Counsel
What You’ll Learn
- Which legal documents you need to successfully and safely operate your virtual dance studio.
- How to protect your studio and yourself with a waiver for your students and dance families to sign.
- The media release your faculty members need to sign so that you can legally leverage their classes online.
CONTENT
Conquering COVID-19:
Survive & Even Thrive During the COVID Crisis by Delivering Consistent Content, Communicating Clearly & Collaborating with Your Community
With Hillary Parnell, Dance Studio Owner & Studio Growth Coach at DSOA
What You’ll Learn
- How to structure your virtual dance classes and other content so that your dance studio family keeps coming back for more.
- The exact virtual communication schedule you need to keep your families engaged, informed and enthusiastic about continuing to dance with you.
- Why online community building is the #1 thing you can do right now to set your studio up for success during this challenging time (plus Hillary’s proven community building recommendations and strategies).
FINANCE
Certain Finances in Uncertain Circumstances:
Leverage Your Current Cash Flow and Create a Reliable Financial Plan that Provides Stability in these Uncertain Times
With Robert Gauvreau, Founder & Award Winning Business Advisor at Gauvreau & Associates
What You’ll Learn
- Current cash-flow resource planning: Where to put the money you already have so that it yields the best financial outcome.
- How the Dance Studio financial model has changed and how to evaluate your financial future moving forward.
- How to craft a financial plan that leverages the new opportunities presented by this crisis, and how to execute that plan.
MARKETING
Pandemic-Proof Facebook Ads:
How to Attract New Online Students by Leveraging the Latest Facebook Ads Strategies
With Tracy Morgan, Marketing Strategist & Facebook Ads Coach at DSOA
What You’ll Learn
- How COVID-19 has changed Facebook advertising over the last few weeks and what’s actually working for other studio owners right now.
- Which content is getting the most traction and engagement on Facebook so you don’t waste time creating content that ends up flopping.
- How to set up or restructure your Facebook ads so you get the best return on investment possible during this lockdown.
GET IMMEDIATE & UNLIMITED ACCESS TO
all of these sessions!
$399
LAUNCH
7 Days to a Virtual Studio that Slays:
How To Launch & Promote Your Online Dance Studio in Under 7 Days
With Kody Thompson, Founder of DanceSites & DSOA Website and Tech Coach
What You’ll Learn
- How to create an irresistible online offer that successfully attracts new students into your virtual dance studio.
- The 4 core web design elements you need to get your students’ attention and (key word:) keep it when you’re running virtual dance classes.
- How to restructure your business model to fit the new virtual studio space in a way that increases profit and lowers expenses.
ACTION
Studio Pivot Playbook:
Why Now is the Best Time to Pivot to a Virtual Studio & How to Seamlessly Make the Shift
With Shannon Westveer, Dance Studio Owner & Studio Growth Coach at DSOA
What You’ll Learn
- How to “go virtual” with your child and adult programs, plus lots of real world examples of exactly how Shannon did it in her studio.
- How to keep your team engaged, connected and motivated to play a strong role in your studio, even if your physical doors are closed.
- Mindset shifts to empower you to step up and face this challenge with effective leadership, compassion and optimism (the actions you take NOW can lead to reckless refunds OR customers for life).
PUBLIC RELATIONS
Studio Pandemic PR:
How to Make Sure Your Studio Story Gets Picked Up by the Media, Noticed by Your Community & Inspires New Families to Join Your Studio
With Sabina Hitchen, PR Strategist & Founder of Press For Success
What You’ll Learn
- The types of stories the media are looking for right now and how to craft your studio’s message in a way that creates buzz and remains authentic.
- How to approach the media and present your studio’s story in a way that stands out, gets noticed and (most importantly) gets featured.
- How to harness the momentum of the media coverage coming your way and leverage it to increase your studio’s retention rate and exposure among new potential students and dance families.
BRANDING
Ethical Branding in Times of Crisis:
How to Create an Online Brand So Hopeful, Authentic & Inspiring Your Ideal Dance Studio Family Couldn’t Ignore You if They Tried
With Chris Smith, Keynote Speaker & Founder The Campfire Effect
What You’ll Learn
- Why differentiating your business from the competition is far more important in times of uncertainty than in times of prosperity and the type of message you should be conveying during crisis mode.
- How to leverage the power of authentic storytelling to build brand equity with your studio family and trust amongst your team.
- Why you should be creating more content than ever in the history of your business and the specific type of content you should be putting out (HINT: A lot of businesses are getting this wrong right now).
BUT DSOA COMES WITH SO MUCH MORE THAN THESE SUMMIT SESSIONS
When you join the DSOA you’ll not only get immediate and unlimited access to ALL 11 Dance Studio Rescue Summit recordings, but also a treasure trove of other crisis-conquering resources my team and I have hustled to create over the past few weeks.
Lifetime access for
$399
Remember,
here’s everything you get inside the DSOA vault:
- Expert business masterclasses with proven and actionable student attraction, enrollment and retention strategies.
- Virtual Studio Handbook (VSH) covering how to deliver outstanding recorded and live-streamed dance classes. Plus a Video Companion Guide to fully and seamlessly leverage the 50-page VSH in your studio.
- Unlimited access to all 16 Dance Studio All-Stars interviews AND all 11 Dance Studio Rescue Summit sessions designed to help studio owners thrive in 2020, 2021, and beyond.
- 3 Lifeline Email Templates including Cancelation Request, Letter to Landlord and Resisting Virtual Classes and a Virtual Studio Content Calendar.
- Complete video training courses on how studio owners step up their leadership skills, maximize their ROI, keep their finances in check and more!
- Dozens of done-for-you templates, guides and checklists we’ve created specifically for studio owners over the last 6 years.
What our members are saying…
“It’s like a roadmap to peace of mind. When I’m not sure what step to take next, all I need to do is ask a question in the forum and the correct path is laid out in front of me. It is the difference between a good night’s sleep and a life of endless worry that my studio will fail.”
Natalie, BDC Dance Studios, Australia
“It gives you the tools, guidance and support to better your dance studio, and has reignited my passion for owning a dance studio. It actually has me excited about the business side of being a studio owner!”
Allyson, DanceVibe, United States of America
“Truly tailored, specific advice and support. Nota general business community that needs to be adapted to Dance – the one stop shop for sustainability and success.”
Lisa, Ardlair School of Dancing, Australia
“Being a part of the group has kept me motivated to work on my business consistently. It is really nice to have a place where I can share an idea or concern about my studio. Knowing that I can reach out for thoughts is a nice comfort.”
Cynthia, South Carolina Christian Dance Theater, United States of America
“It’s like a roadmap to peace of mind. When I’m not sure what step to take next, all I need to do is ask a question in the forum and the correct path is laid out in front of me. It is the difference between a good night’s sleep and a life of endless worry that my studio will fail.”
Natalie, BDC Dance Studios, Australia
“It gives you the tools, guidance and support to better your dance studio, and has reignited my passion for owning a dance studio. It actually has me excited about the business side of being a studio owner!”
Allyson, DanceVibe, United States of America
“Truly tailored, specific advice and support. Nota general business community that needs to be adapted to Dance – the one stop shop for sustainability and success.”
Lisa, Ardlair School of Dancing, Australia
“Being a part of the group has kept me motivated to work on my business consistently. It is really nice to have a place where I can share an idea or concern about my studio. Knowing that I can reach out for thoughts is a nice comfort.”
Cynthia, South Carolina Christian Dance Theater, United States of America
Get Lifetime access for
$399
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