The Risk That Nearly Cost Everything… But Changed Everything

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What if your studio isn’t struggling… it’s just misaligned? 

In this powerful episode, Jodi Shilling unpacks how authentic branding can completely transform your enrollment, culture, and confidence as a leader. 

Jodi Shilling is a dance studio owner in Los Angeles and a seasoned growth coach inside the DSOA Inner Circle. Known for her bold decisions and elevated brand, Jodi has helped studio owners redefine their identity, attract aligned families, and build thriving, values-driven businesses. 

This episode dives deep into what branding really means for dance studio owners and why it’s often misunderstood. Jodi shares her journey from inconsistent, inauthentic branding to building a highly aligned studio that scaled from 250 to 800+ students. 

From losing 70% of her clients to creating a brand that fuels connection, trust, and growth, this conversation will challenge how you think about marketing, leadership, and identity. 

What You’ll Learn: 

• Why branding is NOT about logos, colors, or aesthetics 

• How authenticity directly impacts enrollment growth 

• The role of personal brand in building trust and sales 

• Why repelling the wrong clients is essential 

• How to create emotional connection through marketing 

• The difference between polished vs. relatable content 

• How to align your team with your brand values 

• Practical ways to discover your personal brand 

Jodi Shilling is a Studio Growth Coach with the Dance Studio Owners Association and the founder of Relevé Studios in Los Angeles. With over 17 years of experience, she helps studio owners grow revenue, impact, and freedom through aligned leadership and authentic branding.